This World Cup is cloaked in controversy. In response, Humanity FC is a collab between 32 international creatives to make one unique football which is being raffled to raise money for @Equidemorg. Enter at to kick out corruption and keep football beautiful

The challenge of being a direct-to-consumer fragrance brand is an obvious one – you can't smell the fragrances online. The Exploration Pack helped to bridge this gap by offering a sample-size selection of Commodity's flagship fragrances. #styleyourcommodity #fragrance #perfume

What do you want to know?.

Less is more. Craft and attention to detail runs through the Commodity experience. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture #icodesign #packagingdesign

In line with Commodity's elemental identity, the fragrance names are inspired by common nouns, with the fragrance descriptions taking inspiration from dictionary definitions. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture

With over 20 years experience in fragrance distribution, Commodity founder Vicken Arslanian came to us looking to refocus the brand. Early in the strategic phase, we found three words that really resonated with how the brand should look and feel: ethical, elemental, and atypical.

When it came to creating Commodity's ecommerce experience, it was a perfect opportunity to showcase the elemental inspiration behind the brand's visual language. Stripping everything back allowed copy and content to communicate the brand’s atypical attitude. #styleyourcommodity

As a way of expressing the potency of a particular fragrance, we worked closely with @Commodity's founder to create the concept of Scent Space. Each fragrance is available in 3 scent space configurations – Personal, Expressive and Bold. #styleyourcommodity #fragrance #perfume

Ethical. Elemental. Atypical. This is how we approached the packaging design for @Commodity. Gone are the smoke and mirrors, lifestyle cliches and industry jargon. Instead enter a radical concept called ‘Scent Space’ – a new way of expressing the strength of a fragrance.

Commodity’s new owner, Vicken Arslanian, saw that the brand needed to be refocused. The result is a fragrance brand that’s bold, fresh and forward thinking. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture #icodesign

Taking an niche, indy fragrance brand and turning it into a modern American perfumery. Introducing @Commodity. #styleyourcommodity #fragrance #perfume #brand #strategy #design #rebrand #brandidentity #visualculture #icodesign #scentspace #commodityfragrance

In English, we don’t really have a word to describe the smell of petrol or freshly cut grass. We say an object smells like a rose, or like chocolate. Following the @CommodityNotes rebrand we explore how fragrance brands put scent into words. Read here:.

Like business, brands rarely evolve in a straight line. @CommodityNotes is a fragrance brand that has had three very distinctive chapters. We sat down with Re-founder @VA_EuroPerfumes to explore the question"How can a brand express radical ideas?".

🍫 We are really proud of our latest partnership with @HakamZohra and the launch of @zorachocolate - an indulgently ethical chocolate company helping to champion female farmers and West African cocoa.🍫. More coming soon here:. #branding #sustainablebrands

We are really excited to continue our collaboration with @LBSEntrepreneur with our next talk on "Brand Thinking: When does a business become a brand?" by Vivek Bhatia & Akira Chatani 🤔💡. It's open to all. Register now!.

🐛 From gross to the future of food?. Insects. They’ve got a huge role to play in the future of our species. And currently, we don’t see them in the most positive light. 🪰 Which makes what I’m about to say next harder to stomach. Read the full article

That jaw-dropping statistic was brought to our attention by the founders of the insect-based pet food brand Grub Club. As brand partners to ambitious entrepreneurs, we were instantly hooked. Here’s the story so far. More coming soon!🐶.

Did you know that if all the pets in the US got together and formed a sovereign nation, it would rank 5th in global meat consumption? .#brand #future #entrepreneurs #founders #foodindustry #ico #MyGrubClub #GrubClubbers #DogsOfInstagram #HealthyDogTreats #SustainableDogTreats.

RT @hellocreatives: ico Design, a London based branding agency, today announces an updated visual identity for Jollibee, the fried chicken….

Here's our advice for those looking to bring their brands to the UK. Not lost in translation. How to launch overseas brands in Britain. . #branding #foodbrands #foodbranding.

There's been a lot written about brand names recently: over on here's our take from a while back, on Medium:.'Why is a terrible name often a great brand name?' .. #brandnaming #branding #brandnames.