Think you spent too much on ads last peak season? More likely—you didn’t spend enough. Don’t leave growth on the table. Watch this to see why. #adsstrategy #peakseasonplanning #ecommercegrowth #smartspending #roas

One bad wholesale deal can wreck your margins for years. Watch this real-world example before you hand over your pricing power. #wholesaletraps #pricingarchitecture #ecommercemistakes #brandcontrol #onlinemarketplaces

Worried how you'll look in videos? The people who mock were never your customer. Connection beats perfection. This clip will give you the nudge to show up. #foundermarketing #showyourface #ecommercebranding #videocontent #founderledgrowth

Think looking small is a disadvantage? Being the face of your brand builds trust—and that’s your edge. Watch to hear why it's your secret weapon. #brandtrust #ecommercetips #founderbrand #smallbizmarketing #onlinestoregrowth

Your founder story isn’t about you—it’s about your customer. Speak to where they are, not where you ended up. Watch this clip for how to do it right. #founderstory #brandconnection #emotionalmarketing #ecommercegrowth #authenticads

Struggling with uneven profit across the year? It’s not just about pushing your peaks—it’s about protecting your troughs. Watch to shift your approach. #ecommerceprofit #seasonalitystrategy #profitplanning #smartspend #growthmindset

Launching a product soon? Start building anticipation now. Small brands can win big by involving customers early. Watch this clip to see how. #productlaunch #emailmarketing #buildcommunity #ecommercefounder #brandstorytelling

Should your brand be on the high street or hidden in an industrial estate? This analogy explains whether you’re a Google or Meta business. Watch to learn. #ecommerceads #brandstrategy #marketinganalogy #focusyourenergy #growthhacks

Are you measuring profit—or profit velocity?Same profit, different momentum. Watch to see why this distinction matters. #profitvelocity #scaleyourbusiness #ecommerceinsights #founderstrategy #growthmindset

Not sure who to hire first? Start by removing the tasks that drain your energy. Watch this clip to learn about the 90/10 rule. #ecommercefounder #scaleyourteam #entrepreneurmindset #productivitytips #founderlife

Think ads are “too expensive”?It’s not about emotion—it’s about the return compared to any other investment. This clip will reframe your mindset. #mindsetshift #adspend #digitaladvertising #ecommerceeducation #growyourbrand

Scaling ad spend is about knowing your margins and lifetime value. You can’t skip the maths. Watch to hear the full analogy. #scaleyourbusiness #profitability #roas #ecommercegrowth #marketingstrategy

Ecommerce: The Metrics That Mislead Ecommerce Brands. In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. Full episode:

Before you spend big, ask: Would you buy from yourself?The Market Square Test reveals gaps in your offer. Watch the clip to learn why this matters. #ecommercemarketing #conversionrateoptimization #productmarketfit #onlinemarketing #founderinsights

How much should you spend on ads when you start?You don’t need to blow your budget in month one. Treat it like dating—give it time. Watch the clip to hear why patience matters. #ecommerceads #digitalmarketingtips #startupfounder #onlinestore #paidmedia

No idea is worth building if the numbers don’t work. Choose the right game before you waste years playing it. Watch the full clip to learn what to do next. #strategicfounder #ecommerceplanning #businessmaths #nobadgames #startupwisdom

Profit is the fuel — not the reward. If you don’t protect it, you won’t grow. Watch the full clip to learn what to do next. #profitdiscipline #scaleefficiently #ecommerceops #foundersystems #leankillers

Your margin *is* your model. If you get it wrong, nothing else will fix it. Watch the full clip to learn what to do next. #marginmatters #ecommercefundamentals #startupmistakes #scalewithprofit #foundertruths

Ecommerce: Will Your Product Sell? How to Validate & Spot a Scalable Winner. Most ecommerce brands fail because the product was never right to begin with. Full episode:

Bleeding cash? You don’t have a marketing problem — you have a maths problem. Watch the full clip to learn what to do next. #ecommercetips #cashflowmanagement #fixedcosts #scaleprofitably #businessreality