Integrating commerce expertise within culture teams unlocks deep audience intelligence plus early access to media opportunities. #CultureAccelerated explores how bringing commerce and culture together drives smarter, more impactful marketing strategies 👉 https://t.co/VAjGpvoyD6

Gaming isn’t just a pastime - it’s a cultural powerhouse influencing music, film, sports, TV, beauty, and beyond. Brands that lean in are discovering new ways to connect deeply with communities, fandoms, and culture 👉 https://t.co/VAjGpvoyD6

Culture in sports isn’t just about the game. By bringing the right experts together, we help brands move beyond sponsorships to create connections that fans remember long after the final whistle. Take your sports marketing from noise to narrative 👉 https://t.co/VAjGpvoyD6

Consumers are increasingly skeptical of personalized ads but that changes when there's a clear value exchange. The opportunity? Marketers must design creative that earns attention through utility, not just targeting 👉

From co-producing with global franchises like Angry Birds 3 to developing original streaming shows, games, or podcasts, the smartest brands are turning content into commerce. Owning the story pays off. Explore the full #CultureAccelerated report 👉 https://t.co/VAjGpvoyD6

Dick’s Sporting Goods is expanding far beyond retail - investing in platforms, coaching, and technology that support athletes at every level. One standout: GameChanger. This is sports tech in service of community - and it's changing the game. 👉 https://t.co/7f6NMAKRMR

“There are two ways to make the most of a trend: Be first or be best.” Both approaches can win — but they demand very different mindsets. #CultureAccelerated breaks down how brands can navigate trends, cultural signals, and strategic timing to stay ahead. https://t.co/VAjGpvoyD6

At the intersection of platform data and creative curiosity is where truly meaningful brand moments are made. In #CultureAccelerated, we explore how to find those cultural flashpoints and how to act on them with intention. Download your copy 👉 https://t.co/VAjGpvoyD6

Welcome to the new era of live, community-powered commerce where people don’t just buy, they bond. From auction-style hype to peer validation, the shoppable moment is turning passion into purchase in real time 👉 https://t.co/7f6NMAKRMR

At iProspect, we play to win. That means mapping a brand’s optimal cultural universe by assessing relevance, momentum, and impact. Through #CultureAccelerated, we unpack how to make culture marketing a strategic advantage, not a shot in the dark. 👉 https://t.co/VAjGpvoyD6

Surface-level participation isn't enough. To create lasting impact, brands must move from passive alignment to active involvement — showing up with real value where conversations are already happening. Get the full perspective 👉 https://t.co/Zh6rFotY6u

The rules of culture have changed. Algorithms now influence what rises, what fades, and where passion thrives. Brands that can decode these shifts, and move with them, gain an enduring edge. Cultural relevance isn't luck, it's engineered. Find out more 👉 https://t.co/Zh6rFotY6u

"iProspect Malaysia's success at the MSA Awards underscores our ability to deliver targeted, high-impact campaigns that resonate with audiences and drive business outcomes." Winnie Chen-Head, Managing Director, Media, dentsu Malaysia. Keep reading 👉 https://t.co/6XjCGS8Ihc

EBay appoints iProspect as its new global media agency! This is an incredible achievement for iProspect, winning the business in seven markets across three regions: U.S., Canada, UK, Germany, France, Italy and Australia 🇺🇸🇨🇦🇬🇧🇩🇪🇫🇷🇮🇹🇦🇺. https://t.co/hOgLgRD0na

The key to successful marketing lies in storytelling that connects with both the emotional and rational decision-making processes of consumers. Download Future of Storytelling: Bold Storytelling in the Platform Age for more. https://t.co/i0azuXZ74f #FutureofStorytelling

With 99% of Gen Z skipping ads when possible and nearly two-thirds using ad blockers, learn how to craft stories that resonate with this digital-native generation and leverage their unique media behaviors and preferences. https://t.co/i0azuXZ74f #FutureofStorytelling

Are you ready to elevate your storytelling strategies and drive impactful campaigns? Download our report, #FutureofStorytelling: Bold Storytelling in the Platform Age, for insights and actionable strategies to enhance your brand’s engagement and growth.

We believe that the future of storytelling lies in bold, personalized, non-linear approaches. By embracing the strategies found in our latest report #FutureofStorytelling, brands can position themselves to thrive in the evolving landscape.

Our latest report identifies four critical pillars foundational to every advertiser's planning for 2025 serving as launch points for understanding how to approach the dynamic marketing landscape with creativity and confidence. https://t.co/i0azuXZ74f #FutureofStorytelling

Capturing and converting audiences is both a challenge and an opportunity. At #CannesLions2024, dentsu's Hamish Kinniburgh led a panel with industry leaders to explore how Gen AI is revolutionizing advertising. Watch it here: