Did you know that top nonprofit org names are on average 3x longer than top consumer brands. Longer names are harder to remember and harder to use. Here's how you can do something about your nonprofit's long name. #branding #naming #nonprofit

New Work: Today, we unveil @FordFoundation's new #brandidentity which focuses on lifting up the stories of the multitudes of pioneers they support—the visionaries on the frontlines of social change—and their efforts to end inequality.

Our Work for Human Rights Watch's #StudentsNotProducts Won Gold at the @anthemawards! So proud of both the @hrw and Hyperakt teams for the excellent work on this project that aims to protect children's rights while learning online.

Nonprofit leaders, how frequently do you and your colleagues use words like these: “innovation,“ “in community,“ “transformation,“ “champion,“ “proximate,“ “dollars out the door,“ “disruption?“ Let's talk about the effects of jargon on your work. https://t.co/1e5GdJlvGR

If #communication within your #nonprofit #organization isn’t working, #branding won’t save you. Communication is the building block of culture — and culture plus your organization’s objectives are the two pillars of your brand.

Hey #nonprofits, we know the last few years have been all about self reflection and change. Sruthi Sadhujan, our Senior Strategy Director shares some valuable insights about the power dynamics she's seen at play through our #brandstrategy work.

Behavior shapes branding, which shapes behavior. Read about the mutually reinforcing process of nonprofit branding.

Your brand’s first Impression can open or close doors. People respond at a gut level to the way your brand shows up in the world. #brand #branding #nonprofitmarketing #nonprofit

Today on Brand New (Linked): With the help of some of their clients, @hyperakt's @deroyperaza illustrates why the high cost of branding is worth it. Illustration by Merit Myers. https://t.co/teJTAYXXkQ

Your leadership team uses visionary language to describe your work; your staff should share that vocabulary, too. Read about the importance of finding authentic ways to include people within your organization in the branding process.

. @deroyperaza of @hyperakt riffs on the studio’s vision, and the key differences in developing brands for commercial enterprises and nonprofits. https://t.co/9Z7vM4SKCk

Honored to have our thinking around #nonprofitbranding featured in @printmag by the legendary @thedailyheller.

Very exciting to see the @speedandscale Tracker live and kicking. Design and development by @hyperakt. See more: https://t.co/3V5KIFxoMM

How do you know when you’ve landed on the ideal brand strategy for your nonprofit? Brand strategy results from synthesizing, distilling, and pruning to get down to a singular core idea for your brand. Read all about it.

Announcing CUP’s new website! We’ve been working with the amazing team at @hyperakt to create a new site that makes it easier for people to explore and share our tools, and find ways to collaborate with us. Start exploring here! https://t.co/dxDQCFAOwr

If you're a nonprofit, it’s tempting to look at consumer brands for inspiration. But are they really a reflection of who you are? Learn about some of the key differences between branding nonprofits and companies, and why they matter. #branding #nonprofits

Catch Hyperakt's amazing Design Director, Ritesh Gupta, at 2pm EST this afternoon at Queer Design Club’s first summit! They'll be on a panel titled Identity & Income for Queer Designers.

As we remember Juneteenth this week, let’s get back to concrete action that can begin a healing process that’s hundreds of years overdue. Let’s get #reparations back on the table and take action with @hrw

In 2021, over 83M people around the world were displaced from their home. 27M of them were refugees in different countries. We've just updated https://t.co/J2fceDaESO so you can explore their stories and learn about migration over the last 46 years. #WorldRefugeeDay2022

Making maple syrup and branding nonprofits have a lot in common. Read some sweet and tasty insights here: https://t.co/WavpjRhezv #branding #nonprofits