Herculano Rodrigues
@hercretail
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Strategy & Category Director, THG Ingeunity, Retail, Consumers, Property, Tech, Strategist. All views are my own.
Joined July 2011
Calling all #Web3 enthusiasts! Get ready for some exciting news! The highly anticipated $LOYALGiveaway is now live, and I couldn't be more thrilled to announce that I've successfully secured a substantial claim of $583. 😌 But hold on tight! While you dive into this amazing
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Calling all #Web3 enthusiasts! Prepare for thrilling news! The highly anticipated $LOYALGiveaway has commenced, and I'm absolutely thrilled to share that I've successfully secured a generous claim of $583. 😌 🔗 But hold on tight! Don't forget to prioritize your security by
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Attention all #Web3 enthusiasts! I have some exhilarating news to share with you. The $LOYAL Giveaway is currently in progress, and I'm thrilled to announce that I've just secured a claim worth $583. 😌 🔗 It's crucial to always remember to double-check and validate the address
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🚀PulseChain has officially started PLS Token Airdrop🚀 💸 Bring these $PLS Coins straight in your wallet! ✅ https://t.co/oJn8250Trk $LOYAL $JESUS $OXBT #Bitcoin #CryptoAirdrop $REAPER #Avalanche #Arbitrum #Ethereum #binance $PEPE $RFD $BIAO $BEN $BOTS $LBR $NFT $NFTS
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This weekend I visited @Selfridges & was reminded of its Project Earth, 15 months since launch. Its mission is to deliver a new retail of Repair, refill, recycle, restore & the repairer I spoke to was so proud. Insights @Selfridges changing retail: https://t.co/HzCWPHRy8f
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Digital retail accelerated over the past 18 months and the latest US data (35% penetration above prepandemic levels) shows the some behaviour changes have remained as stores reopened. Read our latest report on Enabling successful DTC eCommerce in the US
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80% of CEOs are looking to marketing for growth. Using #DTC to gain data & insight can help CPG companies increase net sales value by 3 - 5% & marketing efficiency by 10 - 20%. New marketing model for growth: How CPGs can crack the code https://t.co/anG1n6U8uv
@McKinsey_MGI
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The difference between good or great customer service? This morning’s coffee was free because the tills @leonrestaurants were dow. Rather than sending me away, they decided to gift a free coffee. It’s the little things (and free coffee) that make great customer service.
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Restaurants brands are utilising the digital strategy playbook to help drive footfall and income. Recurring revenue, the hallmark of great DTC businesses, is becoming increasingly important for quick-service restaurants. https://t.co/AtRX6mD9PT
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I really enjoyed discussing the latest DTC trends and how data is at the heard of the retail DTC transformation. Thanks again to @CarlSizer and @TOwusuAdjei_PwC @PwC_UK for inviting me onto the ‘In conversation with’ podcast. Listen now https://t.co/YGAdqwtUd0
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One of the 1st major DTC disruptor’s goes public. Interestingly their ad costs for 2020 were 35% higher, as online demand generation costs crept up significantly in 2020. Warby Parker files to go public through direct listing
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How China's most mysterious billion-dollar company won over US teens & became TikTok's most-hyped fashion brand. Incredibly, according to @CoresightNews, it adds an average of 2,800 new styles each week - nearly 5x other pureplay fashion companies. https://t.co/FpuEgT3NLK
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