In a thrilling, incomprehensible move, @elonmusk took steps to rebrand Twitter, one of the most well-known brands in the world, to X. Our team was even taken aback by the swiftness and chaos!. So, of course, we surveyed our social influencer audience to get their thoughts. ❎👇

This RITE Method works so well that many customers can collect 2500 answers weekly to drive continuous research and discovery! . The volume of data is incredible, but it's easily streamlined with Helio's realtime reports.

Teams that use this method with Helio can accelerate usability feedback in hours. Helio makes this easy to accomplish because:. 1. Targeted audiences are already available.2. Usability tools are built into the surveys.3. Test questions are simple to setup.

The RITE method was specifically tailored to meet the fast-paced needs of game development, where traditional usability testing could be too slow to fit within the rapid development cycles. It's since been adopted by a broader set of teams looking to accelerate product feedback.

The RITE method involves updating a prototype after a usability issue surfaces by participants — rather than waiting until a full study is complete. It was developed by Michael Medlock and colleagues at Microsoft Game Studios in 2002.

While working at Yahoo! and Google, his teams used it to quickly make progress on new product designs and give everyone a deeper shared understanding of the problem space they're working on. He shares his example: .

Rapid iterative testing removes flaws in your user experience by accelerating product feedback. @LukeW recently highlighted a process he’s used called the RITE Method (Rapid Iterative Testing and Evaluation) to achieve this goal. 👇

Get started by testing with samples of 100 participants for each way prospects buy. You will develop a clearer picture of what informs buyers and how they make buying decisions. Comparative data helps you shape your strategy. Need help? We'll show you how to do this!

4. Gather insights about the activities that create engagement. 5. Ask participants follow-up questions about their expectations, understanding, and satisfaction. 6. Prioritize based on scoring and focus your efforts on those signals.

Here is an oversimplification of the Helio process to figure this out:. 1. Figure which activities are most important to your audience. 2. Create a scenario with examples showcasing your materials. 3. Present the next steps a prospect can choose from or click on. 👇.

That's why we love Pierre Herubel’s list of buying intent signals. One for the bookmark. It’s a fantastic starting place for evaluating a prospect's willingness to engage in your marketing program (.

Using Helio, you can collect behavioral metrics from a targeted audience to gauge the likelihood of the next event. You can evaluate a prospect’s sentiment, perception, comprehension, satisfaction, and reaction. Testing buying intent signals will give you a complete picture.

You can test for buyer intent. Purchasing data is only revealed when a prospect transacts. If you want to know if your marketing activities are working, that’s a lot of money and time spent validating your efforts. What if you need to know if your strategy is working sooner?

Here are some of the methods you can support with Helio:. • Clickstream.• A/b Testing.• Usability Benchmarketing.• Usability Testing.• Concept Testing.• Card Sorting.• Tree Testing.• Customer.• Surveys. Check out Christian's full article:.

Here’s where Helio can help— it gives you the familiarity of a survey tool that combines quantitative data and qualitative feedback. Helio surveys include usability tools, access to a first-party list, customer intercepts, and the ability to follow up with participants.

Many design teams rely on a limited number of UX research methods they are familiar with, but all projects would benefit from a broader range of approaches and .methods, comprising:. • Attitudinal vs. Behavioral.• Qualitative vs. Quantitative.• Context of Use

Which UX research methods should you use?. Our friend @christianrohrer has an excellent summary that helps you choose different research methods for your product development process.

Helio can help you test desirability, usability, and sentiment, waaaaaaay before you put it on your todo list. Before committing to an idea, quick concept testing will limit the risk of building unnecessary features. and define baseline metrics BEFORE ever building a feature.

"If we can all agree that the outcome is what’s important, not the output (i.e. a feature) then we shouldn't consider any item of work as 'done' until it's created the desired outcome.". You can check out his article here:.

A feature is only done once it's impacted your metrics. We love @ant_murphy’s thoughts on reducing the feature factory build trap. He rightly highlights that organizations ship one feature after the next, seldom cycling back to anything previously shipped to measure the outcome.

Lack of user engagement creates an echo chamber driven by HiPPOs that slowly turn your team into a feature factory focused on outputs. Let's remember the importance of understanding our users as deeply as we do our products!. Errr. we fixed the image with purple Helio lines.