A historic day for Sweden! 🇸🇪 The EU set a smoke-free target for 2040. According to Swedish economist David Sundén, Sweden hit that target 15 years early, achieving an adult smoking rate below 5%. Sweden’s strategy has had unparalleled success, with one of its main pillars

Last week, Sanae Takaichi made history as Japan’s first female prime minister, a perfect moment to reflect on Japan’s groundbreaking harm reduction success. Since introducing Heated Tobacco Products (HTPs), Japan has seen: ⬇️ Cigarette sales plummet by 52% (2015–2023) ⬇️

Dr Volkow has proven that changing your mind is not against the law. Once a fierce critic of vaping, she has reappraised its role in tobacco harm reduction. Hats off, Dr Volkow.

Nicotine gets blamed for everything — but it’s not the killer. It’s the smoke. And science has known this for a while…

These excellent briefs for policymakers devised by @Clive_Bates contradicts pretty everything stated in that article from vaping harms to gateway effects. https://t.co/iV0dBp0xj0

Given, the burden of smoking related harm is almost entirely due to inhaled tobacco combustion, vaping is an immeasureably safer alternative. It's called harm reduction. Further, if vaping is a gateway why has smoking prevalence not increased? https://t.co/mY4I9OBTQx

Let’s set the record straight. Despite claims from some EU and WHO officials, nicotine pouches, snus and other smoke-free alternatives are proven to be far less harmful than cigarettes.

Another plug for this great book written by Mark Tyndall M.D. If anyone wants to learn about the benefits of safer nicotine products and their role in helping smokers quit, this book has it all. Dr Tyndall has a stellar career in harm reduction research and treatment over many

That's a cause for celebration. Less people smoking.

A coalition of 83 international health experts has warned that higher taxes on safer nicotine alternatives will protect the cigarette industry at the cost of public health. Sweden offers a clear counter-example. Its policy of taxing nicotine products according to their relative

Sweden’s smoke-free revolution is saving lives! Compared to the EU, Sweden has: 👉61% fewer male lung cancer deaths 👉34% fewer cancer deaths overall 👉20% fewer cardiovascular deaths That’s 3,000 lives saved each year, all thanks to smarter harm reduction policies. Read more

New Zealand is close to becoming one of the world's first smokefree nations, with a smoking rate at just 6.9%! Just six years ago, double the number of Kiwis smoked. How? By delivering practical, common-sense policy positions. A big thank you to @CaseyCostelloMP, Associate

The UK's approach to safer nicotine alternatives is working! With government support for vaping, smoking rates have plunged by  41% since 2011, hitting a record low of 11.9%. A big drop in smoking-related disease is the result. Read more in our latest report:

Good fact of the day: Sweden’s smoking rate is the lowest in Europe. That’s because Sweden lets science - not stigma - guide policies. Thanks @tomastobe for keeping us on track

It is strange that, despite the positive findings in this Cochrane review of the effectiveness of e-cigarettes, there is still widespread misinformation about vaping. Switching to non combustible, safer nicotine alternatives improves health and saves lives.

New Zealand HALVED its smoking rate in just 6 years by promoting vaping as a quit aid. - COPD hospitalisations: down 30% - Cardiovascular deaths: down 20% - Almost 80% of vapers are ex-smokers That’s harm reduction in action. Read our new report: https://t.co/6KfllQOEVt

At #GFN25, tobacco harm reduction advocate Nancy Loucas @NY2NZ shared how consumers in New Zealand are pushing back against vaping misinformation, why education is key in today’s world, and how Asia-Pacific communities are making progress by doing it their way.

In Sweden, safer nicotine alternatives like snus and pouches are delivering big public health wins: ↓ 61% fewer male lung cancer deaths than EU average ↓ 34% fewer cancer deaths overall ↓ 20% reduction in cardiovascular deaths = 3,000 lives saved yearly Read our new report:

Late night, in London, we put our message to the people. That we must stop safer nicotine products being banned, taxed or overly restricted at this years COP11 in Geneva. Contact your MP at https://t.co/aNwK8jmIsd to tell them to protect vaping and harm reduction.

An excellent article, which clears up many of the ill-informed perceptions about nicotine, a substance that, in of itself, is not that harmful, with effects comparable to caffeine. https://t.co/JpQ9IKKvAB