Today, Mikayla Pazzi presented on Strategic Communications & Movement Messaging for the National Freedom Front (NFF) — on behalf of Strategy Lab 54. 🇿🇲 Because building a movement isn’t about virality — it’s about clarity, trust, and belonging. 🧵

World Mental Health Day Campaigns are tough. Long days. Heavy pressure. Constant noise. At StrategyLab 54, we remind every candidate and strategist: ✅ You do not need to burn out to win ✅ Rest is part of the plan ✅ Self-care is necessary #WorldMentalHealthDay #StrategyLab54

The Youth Vote Will Decide. Campaigns Must Adapt. From Madagascar to Morocco, Kenya to Mali and Senegal, youth-led protests are shifting power. ✅ Speak to their realities ✅ Use their platforms ✅ Let them in the room #StrategyLab54 #YouthVote #ElectionStrategy

Candidates, you're not the strategist. Winning takes more than posters and charisma. You need data, message control, and systems that win votes. That’s what we do. StrategyLab 54. Strategy is not optional. #AfricaVotes2026 #CampaignStrategy #StrategyLab54

Platforms serve different purposes: 🗣️ X (Twitter): narrative & clarity 👥 Facebook: community & organising 🎥 TikTok: identity & emotion When they work together, movements become visible, relatable, and grounded.

The NFF is emerging at a time when many young people are questioning power — who holds it, who benefits, and what meaningful participation looks like. That’s why communication must do more than announce. It must educate, connect, and mobilise.

Tone matters as much as message. Movements should sound: Grounded — not dramatic Human — not performative Confident — not combative People should feel seen, not judged.

Every movement has audiences it must speak to: • Youth seeking identity & hope • Workers seeking dignity • Activists seeking ideological clarity • The diaspora seeking connection Each one needs a distinct tone and rhythm — not a one-size-fits-all message.