Started my GA4 learning journey today. Key thing I learned: GA4 uses an event-based data model. In GA4, every interaction is an event. Even pageviews! Much simpler than UA's category/action/label model. #GA4Learning

Incubeta Web Analytics Consultant shares what custom channels groupings are, what they do and how to set them up. #GA4 #GA4learning #Googleanalytics4