"To me, the real definition of innovation is when you are entering a new frontier & there is no secret methodology. The real joy is the ability as a team to recognize when you are on the cusp of something." #DansDesignThoughts.

"Design is a different expression of prosperity. It’s giving people hope. It’s when a company gives people a chance to find out something about themselves when they consume the product." #DansDesignThoughts.

"In industrial design, what you need to create harmony is this strong relationship between the aesthetics, the functionality, the usability, human factors, the engineering, intent, and content you need to give soul to your composition." #DansDesignThoughts.

"Aesthetics are personal, and therefore reveal the most about a designer." #DansDesignThoughts.

"I think design is more of a mental construct. It requires seeing, observing, feeling, sensing, while simultaneously thinking and solving pragmatic problems." #DansDesignThoughts.

"Design, at its very core, is a communication tool, so one way design practices can make a difference is through better messaging and storytelling of the most effective eco-solutions." #DansDesignThoughts.

"Content in design is the indispensable element in any design solution that makes it great. Let the content be derived from utility, necessity, purpose & emotion, then make it instantly understandable." #DansDesignThoughts.

"Sharing is what design is all about. You’re sharing a vision and imagination and the more you do it, the closer that you'll feel to fulfilling a purpose, that multiplicity of expression." #DansDesignThoughts.

"There is great satisfaction in seeing how we had envisioned an experience unfolding and how the product is enhancing that experience. If our projection or forecast years before was right, the affirmation will be finally what we see at that moment." #DansDesignThoughts.

"Creating products that imbue technology with emotion and identity so that it can succeed, is what I seek to accomplish in my work." #DansDesignThoughts.

"The disruptive hook of elements and design relates to life a lot. That is why we seek out those extreme anomalies to help to define our existence." #DansDesignThoughts.

"I believe in creativity so much. If you are in a creative mindset full time, it is your oxygen. It is your water. It becomes so infused and the full expression of who you are." #DansDesignThoughts.

"I sometimes approach a problem as an artist would, where I think about what emotion I want to communicate and then use just the right medium to convey it." #DansDesignThoughts.

"Material alone can sometimes carry a design, giving it extraordinary tactility, beauty, and quality. Material can often be the first identity of a product, the same way a paint's application can define a painting. Material and design should be inseparable." #DansDesignThoughts.

"We, as designers, have to be a lot more clever & even act more as an usher, where we allow the product & technology to gently enter into your lifestyle. We’ve all had enough harshness of experiences of how technology has a rather rude presence in one’s life." #DansDesignThoughts.

"I like to merge technology, psychology, and even art. I’m really intrigued by the nexus points of things and experiences and life. That’s really interesting stuff—when you can take technology and give it that kind of personality or artistic field." #DansDesignThoughts.

"Design is an intricate dance between art, culture, psychology & technology." #DansDesignThoughts.

“Really good design, when you’re first exposed to it, becomes ambient to the overall experience.” #DansDesignThoughts.

"We must respond to a changing market and the changing needs of consumers. We need to be able to adjust our offering to the new environment." #DansDesignThoughts.

"I naturally look through the lens of the end-user and try to obsess the idea as a whole that appeals to me not necessarily as a designer, but as the consumer." #DansDesignThoughts.