BABY CURL COUTURE 👼🏽 London x Amsterdam based hair and makeup artist Sofia Sinot on Bonita Sorrentino.

'@sharmadeanreid you're such founder inspo ❤️ Thank you for sharing such juicy insights from @beautystack's this year 🚀🔥 @atomico #EuropeanTech #TheStateofEuropeanTech2020

The Air Max Verona for @beautystack & @Nike by me

So much fun to be a part of the "How an investor reads your pitchdeck" session at the @beautystack business summit today w/ @SuzanneAshman @YvonneBajela @sharmadeanreid. Core takeaway = Tell a story is short, clear and easy to follow. Why you, why the company, and why now.

LOCKING DOWN THE LINER 🖋 Let's pop out the @patmcgrathreal 'Permagel Ultra Glide' #postlockdown and go full #maincharacter vibes. We're obsessed with this smokey liner look by MUA Laura Yard!

Walking into our salons this April like... 💅🏼 #SupportYourLocalBeautyPro and schedule your first beauty booking of #postlockdown in advance while skipping the whole 'last-minute squeeze me in' stress... let's salon and chill instead!

Great online sessions with @beautystack today still time to tune in #womeninbusiness

The 1st edition of Blkgrid's business spotlight features, @sharmadeanreid. Reid is the founder and CEO of @beautystack, a visual marketplace for next generation beauty professionals. #Blkgrid #BlkgridSpotlight

TANGERINE DREAMS 🍊 Handpainted custom press ons by Hackney based #nailartist Pheebs Nails ! What's the colour you’re blocking in 2021?⁠⁠

SHADES OF COOL 💙 What colour's shades are you playing with #postlockdown? Saving this by Nottingham based RSB Nails on Cinzia Baylis-Zullo for our next set.

Blush level 10000 🙌🏼 London based artist + creative @aoife13cullen serving barbie blush dreams.

It ain't a bank holiday without a fresh set of fingertips ✨ My Pretty Set served multi-colours to the max.

Walking out of #lockdown like: is it 3021 yet? ⏭ #MUAs – comment below your ultimate comeback look for this season! From futuristic upper-lid liner goals to ultra glossy lips ✨ We’re currently obsessed with this look by London based MUA @nikki_makeup

LINER ON LOCK ✨ MUA Salwa Rahman (aka: urgalsal) serving straight artistry. What are your fave tricks + tips to acing that flick game ⬇️

Join us now as @irinahaivas interviews @qatalog's @tariqrauf and @beautystack's @sharmadeanreid! #SoET2020 https://t.co/sy2W2O3h2r

'I truly believe all businesses will become digitalised… the key thing now is for leaders to understand how to use tech in the most useful way.’ @sharmadeanreid MBE founder of @beautystack talks tech, money and taming her inner critic https://t.co/vaJ1H4aAoB #womenintech

This week my cofounder Ken, shouted out his wife, who has been so supportive while he's been working til the earlier hours every night. LOVE MY @beautystack TEAM!

BRAIDS BUT MAKE 'EM BOX 👩🏾‍🦱 London based celebrity braider Afi Attipoe serving a set a box braids for Fenn O'Meally. Want a lil' bit of that ✨ goddess ✨ flare at the ends? Feed-in curly extensions, plait into each braid and then leave the end locks out.