put it in the louvre

it’s almost like people haven’t seen my header pic

🧐🤨

third, there’s not much to talk about. what is out there is macro (out of our control) and bad. so the do-ers are heads down trying to fix shit. while the yappers are yapping about the same stuff.

first guess, those in position to comment in a smart way can’t. company comms teams lock down what you are or are not allowed to say. second, (sign of how tough the times have been) there are a lot of new adtech consultants in the space. they want to be loud and be known.

this is the first time i can remember where the industry convo happening in newsletters, podcasts, and tweets are so drastically different from what people actually doing the work talk about. i have a few guesses why, but it’s never been further apart.

pausing my hatred of literally every adtech convo rn to ask a silly question how do you find time to listen to all the podcast episodes, read the articles/newsletters, do your day jobs, and also have hobbies/a normal life? i don’t think i’ve listened to an adtech pod in years

meat’s back on the menu!

straight into my veins https://t.co/Na2Bw9N2WR

i guess i expect too much from industry discourse

so a quick summary of adtech topics: -tid is a useless rtb attribute posing as a panacea for dsps - curation is a lack of useful rtb attributes posing as a panacea for ssps - ari wrote a book - AI is going to save or kill pubs (depending on which consultant you subscribe to)

tl;dr for those who don’t want to read a million replies. pub yield practices are dictated by marketer buying strategies, not the other way around i don’t think marketers care the system favors volume, fix that first it feels like pubs are being told “we broke it, you fix it”

tid is being used as an icon on the buy side of supply side greed and glut. it’s being used on the sell side as an example of the buy side blaming publishers for the current system without taking any accountability. in the end it’s just a stupid and forgotten ortb dimension.

so i’ve read damn near every think piece on TID I can find. My take? 😔😔 i’m just sad that this is how far our discourse fell. we’re so scared to talk about the big problems bc the big problems have big wallets (or our bosses email) that we’re left quibbling over spec sheets.

wait, is grok smart?

it’s amazing that these were posted ONE BUSINESS day a part and no one has thought to connect them

HOW IT STARTED: https://t.co/LBjb0ycmqF HOW ITS GOING:

Look I don’t think curation is inherently bad, it’s a strategy & depending on what your site is good at it might be a profitable one. My issue is the bull case is being pushed by vendors, exchanges, and others whose paychecks are tied to its growth. Not bc it’s “good for pubs”

In case anyone is wondering, yes we shut off all curated deals. We also only allow about 20-25 DSPs access to our inventory. We also turned off all prog aud identifiers (even shared id). Yield has been unharmed.

• t̶i̶k̶t̶o̶k̶ • sheets • jira • workday • powerpoint

watching people try to mediate the “ad verification” vendors vs. the “upstart companies who put out quarterly hit pieces” fight