Gupta Media
@guptamedia
Followers
2K
Following
2K
Media
370
Statuses
1K
Performance marketing for the world's biggest brands | Redefining Possible
Boston, MA
Joined April 2007
1
0
1
.@google: "We swear we're deprecating third-party cookies by the end of 2024." Look between the H and L on your keyboard.
0
0
0
🤘🤘
Experience the first taste of summer with Pearl Jam, Ed Sheeran, Stevie Nicks, Maná and more! ☀️ Tickets for BottleRock 2024 are available NOW! 🎫 Snag yours: https://t.co/fY9VV5PrEd
0
0
0
🔥🔥🔥
Boston Calling 2024 is HERE 🎸 Sign up now for a presale passcode at https://t.co/VOvyxuTZyJ Presale starts THURSDAY 1/11 at 10 am EST
0
0
1
A big thank you to our clients at Levitate for swinging by with some cool @levitatebrand swag! As we help wrap the busiest time of the year for their surf shops and apparel, we’re gearing up for the campaign launch of their biggest live event of next year: @Levitate_Fest
0
0
2
Shell-ebrating the holiday cheer with @IslandCreek was a shuck-cess! Your presence and the boatload of oysters added pearls of joy to our festivities. Thank you for being a part of yesterday's #AllGuptaWeek celebration!
0
0
1
Congrats to our clients who made the list! You are all truly deserving leaders.
MusicRow’s 2024 N.B.T. Industry Directory Highlights The Next Generation Of Leaders
0
0
0
In 2023, shoppers were buying earlier and online. Were advertisers keeping up? We share our findings and predictions in the latest edition of The Arbiter: https://t.co/4mrG0ciaIv
0
0
0
Gone are the days of low-key marketing and barter to increase podcast listenership. Our clients @WonderyMedia took the “Hollywood approach” for how they went to market with their new ’Tis The Grinch Holiday Podcast and now they’re paving the way for other podcast companies.
Podcast companies have started advertising like Hollywood studios https://t.co/yYOJQzrG1b
0
0
0
Google's antitrust trial has brought new scrutiny to the way Google prices its #SearchAds. Are advertisers getting antsy? Read more via The Arbiter:
guptamedia.com
Questioned under oath, an executive admitted Google inflates advertising costs by secretly raising its search-ad rates to hit internal revenue goals.
0
0
0
Do you trust that Google is honest about the pricing and transparency of search ads?
1
0
0
What did Google’s antitrust trial uncover about Google’s search-ad business? More than you’d expect. Find out what marketers need to know in The Arbiter, Vol. 1, No. 3: https://t.co/53IJ2FeMxK
0
0
0
As the holiday season wanes, CPM rates drop. But is buying the dip a worthwhile investment? We crunched the numbers to find out:
guptamedia.com
Meta and TikTok are pushing Q5 as a new shopping season for advertisers. Is post-holiday digital marketing a value-add or a fire sale?
0
0
0
Are you buying Meta or TikTok ads during "Q5" — i.e., just before or just after BFCM, when CPMs are lower?
1
0
0
Why isn’t your team treating the In-Season Tournament like a playoff run? Working with the biggest names in sports and entertainment, we know how marketers can use the NBA Cup to grow attendance, engagement, and revenue throughout the rest of the season: https://t.co/Oh7XlO2ioo
0
0
0
Why do dynamic search ad campaigns outperform keyword-based search campaigns? Our blog has the answers:
guptamedia.com
Dynamic Search Ads use Google's advanced algorithms to crawl websites, identify relevant search queries, and dynamically create highly tailored ads.
0
0
0
Congratulations to our clients @SenseArena on partnering with the @NHL to enhance their VR hockey training product!
NHL hockey in virtual reality is now a reality 🤩 NHL Sense Arena is here! Our upgraded VR experience is the first ever interactive @NHL VR platform and features the uniforms and logos of all 32 NHL teams! Check out new features like Multiplayer mode, NHL Season and more!
0
0
1
CTA Link Stickers made their debut on Instagram Stories in 2021 but were only accessible organically... until now. Here's what you need to know about CTA Link Stickers for Instagram Stories Ads: https://t.co/UtxOmGBKda
0
0
0
Roads were made for journeys and last month the journey for @RestlessRoad led to their debut album. So, it was only right that the promotion of 'Last Rodeo', the 18-track album, take to the streets. With a digital truck, that's exactly what we did with our clients @SonyNashville!
0
3
4