
Gregor Ojstersek
@gregorojstersek
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CTO | Founder & Author of Engineering Leadership newsletter - https://t.co/WSdepNEQuQ | Helping you become a great engineering leader!
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More focus. Fewer handoffs. Cleaner ownership. That’s how the real work gets done.
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Redesign the process before you buy another tool: • Protect large blocks of focus time. • Replace status theater with async updates. • End meetings with decisions and next steps. • Run short, agenda-led meetings with clear owners.
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Context-switching kills throughput. Unnecessary meetings tax the smartest people. “Include everyone” becomes “distract everyone.”
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Fix these and your existing engineers will feel superhuman. Then use AI to go faster in the right direction.
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These are the real blockers: • Politics over progress. • Tolerating low performers. • Building the WRONG things. • Bad processes that shred focus time. • Bad management that drains energy. • Poor decision-making that stalls momentum.
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Typing speed isn’t why you constantly change your roadmaps. Everything around the code is.
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AI can write code faster. But that was never the bottleneck:
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You can always buy tools later. But you must start earning trust now. That’s where real productivity comes from.
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Now, most leaders think great culture is free snacks and slogans. In reality, great culture is: • Clarity, ownership, and high standards. • Feedback loops instead of blame loops. • Managers as multipliers, not micromanagers.
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Tools amplify behavior, culture defines it. If people feel valued, trusted, and challenged to grow, their output will compound. If they don’t, they leave, or, even worse, disengage.
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Want a 10x tool? Build a culture people would pay to join:
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Vibe-coding a homepage with an AI assistant isn’t a product strategy. It’s a demo. Set real expectations. Invest in capabilities and stop focusing on theatrics. Your engineers will ship better work and thank you for it.
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8. “Performance will scale exponentially.” Reality: Diminishing returns are real.
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7. “No legal/ethical/security risk.” Reality: Enjoy the audit.
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6. “It will just work.” Reality: Reliability, evals, monitoring... forever.
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5. “AI will replace entire teams.” Reality: It augments teams that already perform.
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4. “AI understands our domain out of the box.” Reality: Your context is the moat. It must be taught.
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3. “We’ll build our own LLM cheaply.” Reality: You’ll build cost centers and new failure modes.
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2. “AI will eliminate all manual work.” Reality: It shifts work but it doesn’t erase it.
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