Copywriting isn't school. It's war.

I used to think sales was about: 🧠 Outwitting 💰 Forcing 🗣️ Pressuring Turns out that just makes you broke faster. Sales isn’t manipulation. It’s service.

First impression lasts a long time. When someone first sees you as another generic brand, No matter how good you sell later, They'll still think you're generic. When they first see that you're unique to most brands, they'll begin taking you seriously.

One specific deal could change your life. But if your margins suck, it won't matter. Price strategically.

Ideas to go viral as a home decor business: - High quality images & videos of interiors and transformations - "Before & After" shots - Memes about home decor struggles - Slow motion shots of home decor being placed perfectly - Process of making a space feel more like home

People hardly remember these at first sight: - Beautiful logos - Carefully crafted websites - Fancy packaging - What you say you are They remember how your brand makes them feel. Create an experience.

If a brand doesn't stand for something, it blends into everything. Find your edge and OWN it.

How many of you start your emails with "Hey [Name] just checking in..."?

Go onto youtube on your phone and the first thing that pops up is shorts. They're there to grab your attention. After they succeed, you'll watch the one video. Then if you haven't realized what's happened, you'll end up scrolling and scrolling and scrolling.

Want to make your brand unforgettable? Stick to a recognizable style. If your aesthetic is scattered, so is your audience.

IKEA started in 1943. West Elm in 2002. Crate & Barrel in 1962. Yet there's still room for another.

Aim for the point where someone walks into a stranger’s home and recognizes your products.

Want to make your brand unforgettable? Stick to a recognizable style. If your aesthetic is scattered, so is your audience.

IKEA started in 1943. West Elm in 2002. Crate & Barrel in 1962. Yet there's still room for another.

Aim for the point where someone walks into a stranger’s home and recognizes your products.

Every subscriber is a potential buyer.

Many brands focus on what they want to say, but few pay attention to customer feedback. What are you doing?

High traffic but low sales? Identify and fix the issues, and you'll see more sales.

Make your sales so good it gets people to say "I'd be dumb not to buy this."

Here's what's valuable to add in an e-commerce business: - Social Media - Email List - Testimonials - Copywriting - What else would you add?