A note from Inflow:

If your marketing team is still relying on third-party cookies to build audience lists for your campaigns, it's time for a switch. Start gathering the first-party data needed for a cookie-less future with our team's recommended strategies today:

New case study alert! 📢. Since partnering with MOOD early this summer, we've transformed this brand's social campaigns into powerhouses. The secret? Strategically segmented ad creative that speaks to the brand's ideal customers. Get all the details now:

Another record-breaking Prime Day sales event is in the books, with this year's growth driven mainly by electronics and back-to-school purchases. Read more in the full coverage from @RetailDive: #eCommerce #PrimeDay2024 #onlineshopping.

Want more #emailmarketing acquisition tips? We’ve got 10 more for you in our comprehensive list-growth guide. Check it out now to start building your subscriber lists for the holiday season: #digitalmarketing #emailgrowth #eCommerce.

5⃣ Newsletter & special offer promos. Before you can send abandoned cart emails, you need a customer’s email. You can use exit pop-ups or move a customer’s email address up to the first slot in the checkout process (as seen below).

4⃣ Loyalty programs. A loyalty program signup can offer special email discounts, early release products, swag, and more for your VIP customers. It’s often a no-brainer for your frequent customers — and be a motivator for new ones to stick around, too. (See Ikea’s example below.)

3⃣ Back-in-stock notifications. Before your client skips from your site to a competitor’s due to out-of-stock products, give them a chance to be notified when your product is back online. This automatically segments any new email subscribers you get from this strategy.

2⃣ Provide discounts and promo codes. Exit pop-ups offering discount codes are the most common form of #eCommerce email acquisition, like the example from our client Mountain House below.

1⃣ Give out free samples. Everyone loves free stuff, including your customers. Evaluate your CPA first and, if it makes sense to do so, share your #eCommerce products with shoppers in return for their email address and shipping information. It’s a win-win for you both.

Holiday shopping is only a few short months away. To maximize your revenue this year, start with one of the easiest (and highest ROI) strategies: #emailmarketing. Today, we're sharing 5 tips to help you start growing your email list ahead of time 👇

With another record-breaking Prime Day sales event in the books, you may be wondering: Is Amazon the right move for my #eCommerce business?. Check out our latest guide for all the pros and cons to consider before making this leap:

Learn how to beat your Google Ads competitors with these 9 recommended tools from Inflow. Check out our complete guide today for everything you need to know to get started with your #PPC competitor research:. #PPCnews #PPCstrategy #PPCmarketing.

For a little Thursday throwback, we're revisiting one of our favorite #socialmedia advertising case studies. Check it out today to learn how we helped Tactipup achieve its first seven-figure sales month through strategic #Facebookads:

Big update for all of our Meta advertising friends: A new feature allows you to showcase your brand's custom offers on ad CTAs. Read more here: #metaads #instagramads #socialmedia.

Whether you’re ready to start an Amazon store right now or you’re still considering what’s best for your #eCommerce brand, research is your best friend. Read our full guide for more recommendations and questions to ask before getting started:

In our experience, there are four signs that an #eCommerce brand is ready to take on an Amazon storefront:. 1⃣ A history of successful sales and consistent demand.2⃣ A reliable inventory.3⃣ Time to continually update listings.4⃣ Proper understanding of costs and KPIs.

We encourage #eCommerce brands to consider these pros and cons. Then, ask yourself this question: Is *my brand* right for Amazon?. Remember, you have to fit into and play by Amazon’s rules — not the other way around.

5⃣ Finally (and most importantly), remember that Amazon does not care about your business. Once Amazon decides it will be more profitable to undercut your brand by selling the same or a competing product, it will — and you’ll be left in the dust.

3⃣ With about 2 million sellers on Amazon, your competition will be fierce. Amazon always gives itself the inside track. 4⃣ Amazon’s customers aren’t *your* customers. You'll have limited data and a limited ability to create customer relationships and brand awareness.