✎ Gin Lane
@ginlane
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Start on Shopify, Graduate to Pattern Brands. We’re pioneering the next generation of consumer by owning, acquiring, & growing home brands under one roof. 🏡
New York, New York
Joined January 2009
2025 UI Moodboard for Tech/AI. Enjoy. Here's the Loom: https://t.co/YPhkvi6PoH 🎙️ Here's the Figma: https://t.co/gkkR424odX ✍️
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Prototype to show how the ‘floating cards’ of information would move on scroll / swipe for https://t.co/tU327SLJNR We later added in multiple motion files into each card.
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Initial ‘content choreography’ motion prototype for https://t.co/tU327SLJNR to illustrate timing for each individual component’s load in. @littleplainsxo x Eastern Rodeo
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Digital styleguide prototype for https://t.co/tU327SLJNR we built to show how the various brand elements would interact with each other. Features: rotating cards, paper texture, glass, image blurring, object portraits, UI, and generative imagery.
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New BTS design video: Here's how @littleplainsxo rebranded & relaunched https://t.co/y3qtMc0eqa using James Turrell, Earnest Hemmingway, glassmorphism, & the z-axis as inspiration. Made a 4 minute video going through our process: Check it out!
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New! Collabo between @Headspace & @Poketo: Mindfulness-centric everyday products to help be present, positive, & reflective. 🌅 https://t.co/KJXZ2Cwfud Proud of this : )
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Was fun to see this on Sunday.
instagram.com
The Roy children on Succession need to fire their branding agency on 'The Hundred' since they pitched a logo identical to Harness!
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LA! 🌴 CPG to DTC frens, come through for a mini-block party celebration this Saturday 4-6pm The @Poketo store: 1233 Montana Ave in Santa Monica, LA @thesnaxshot @iiiitsandrea, Mr Good Boy, Courier Magazine, Fallen Grape, + lots and lots of snacks and goodies See u there! 🎈
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New from @modernretail on our first store opening: @Poketo We see retail as a natural 'DTC' extension -- it's a great way to test merchandising combinations, and gain real-time feedback from customers & staff. Two quotes below from @nickjling 🧵👇 https://t.co/b6MU2jy1TG
modernretail.co
DTC roll-up company Pattern Brands is venturing into brick-and-mortar retail with its first-ever store in Southern California.
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📣 Two new drops from the Pattern family this week 📣 1. @onsentowel's new collection, Wovey ft. the softest, plushest, Aegean cotton from Turkey: ☁️ https://t.co/ohKvo6LesO 2. @Poketo's best selling Spectrum Wall Planners in new Earthy and Grey colors: 🌎 https://t.co/H0HoxAYgI2
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We're buying great brands like @GIR at @patternbrands & being founder-first in our deals. If you have an awesome eComm brand and may be interested in joining Pattern, let's talk!
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NEW! 🚨Founder Focus Series ft. Sam Rose (@sorryrobots) the founder of @gir ~ to celebrate her speaking at the @Poketo store in Santa Monica tomorrow, 4-6pm. 🏡 Hear her story on GIR, @patternbrands, and her latest business #Mvnifest 🚚📦🏭 https://t.co/SHJ7PNN2VE
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New B2B Thread on 2023 from us via @ginlane - we'll be releasing new thoughts for SMB founders and operators hopefully each week moving forward in 2023 here :)
5 Reasons We Are Optimistic for 2023. 🗺 Despite current market uncertainty, high interest rates and inflation presenting unique challenges for brand founders, there are positive signs that the worst is over. Here's why: ⬇️
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In conclusion: Overall, we're optimistic for 2023. Lastly, we're acquiring & growing leading Shopify home goods brands on one platform: @patternbrands We'd love to talk with you. Follow us: @ginlane for more SMB eComm insights Get in touch:
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3. With us, your brand not only joins an experienced team but benefits from the resources of being part of a larger operating platform that scales multi-channel across Shopify, Wholesale, and Amazon.
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2. At @patternbrands, we understand the difficulty of managing these issues first-hand as brand founders ourselves; that's why we built our platform to prioritize profitability & sustainable growth for weathering different retail cycles - it really pays off when turbulence hits.
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Some concluding SMB eComm thoughts: 1. For brand founders looking to stay afloat in challenging times, securing access to capital and a dependable balance sheet is key. This can help you pay down debt, increase your cash reserves, or even manage inventory.
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3. Excess inventory weighing on profits A post-Covid issue for small and large brands; Walmart, Target, and Amazon remain significantly above pre-pandemic levels which they expect to hurt short-term profitability. https://t.co/LmfkMO1PyW
nbcnews.com
"We’re not quite sure how strong holiday spending will be versus last year,” Amazon CFO Brian Olsavsky said.
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2. Increased cost of capital Borrowing costs will be at 10-year highs next year, while eCommerce venture funding is expected to drop 40-50%. https://t.co/fs02uwFcUV
https://t.co/4jP4wZ49cH
news.crunchbase.com
The big global venture capital pullback we all expected is truly here. Venture funding for the third quarter of 2022 fell by 33% quarter over quarter.
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Downside pressure for high-ticket discretionary purchases Across furniture, home renovations, cars, and electronics, expect consumers to cut back and prioritize durable goods and leisure activities (as noted in this week's retail sales report). https://t.co/O4WKEbGzvb
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