GingerComms
@gingercomms
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Creating mass media coverage and providing international research for consumer brands and agencies - call us on 020 3735 8766.
London
Joined July 2010
Struggling to get your campaigns noticed? Read our top tips! 📈. 1️⃣ Avoid the obvious 🤷♀️.2️⃣ Spark a conversation 🗣.3️⃣ Go beyond your brand ↗ . Remember: it’s all about the story you tell & how you tell it. If you need help, drop us a line!. #ConsumerResearch #PR #EarnedMedia
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We’re so proud of our coverage - we’ve put the earned media stamp on it. News flash! We’ve changed our logo, because genuinely earned media is what we do. Special thanks to all the agencies & brands out there who support our ethos - we love working with you ❤. #EarnedMedia
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Summer's here, but is your PR strategy as unpredictable as the weather? 🌧️. Book one of our FREE news gen clinics for your team, and learn how to create a reliable PR strategy. Email unleash@gingercomms.com for more info ✉️. #PR #NewsGeneration #EarnedMedia
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These are just some of the myths around PR surveys, but we really believe they are IDEAL for a powerful campaign. If you have any questions, or want to know how we can help you, get in touch ✉️.
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#5: PR surveys are impactful enough on their own. Yes & no. Sometimes we share stories with a simple client quote talking about the results. Other times, we bolster our stories with quotes from psychologists, celebrities or chefs, or with fun images or videos which we source.
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#4: PR surveys are boring. Newsgen HAS been around for decades but that doesn't make it boring. We've done 100s of surveys, but we're still excited by the results & love finding new ways to make waves. The key to effective PR surveys is being able to find something new to say.
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#3: Keep questions generic. Absolutely not! A PR survey is different to regular research. We like to write fun questions to secure quirky stats to help build a story, and we keep options specific too. This helps secure colourful results that make a story feel fun and fresh.
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#2: It's best to write stories in a standard press release. We find that traditional press releases don't work for newsgen. Stories written this way feel dry, and can be overlooked by journalists. We write in our "newsgen" format, which brings stories to life for our contacts.
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#1: It's easy to draft a survey. Not exactly - if it was easy, everyone would do it and still get good results. Crafting a survey takes time. Our team are research experts who create strong questions to secure the best results. That's why we keep questions clear and simple.
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Have you ever wondered about the real impact of PR surveys? 🔍 . We're passionate about research and how it can add to a campaign, but we know there are some myths around PR surveys and how best to use them. Let's break some of them down! 🧵. #PR #Research #EarnedMedia.
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Our latest research reveals that the Mona Lisa is the greatest painting of all time:
dailymail.co.uk
The Mona Lisa has been voted the greatest artwork of all time while the work of two British artists made it into art lovers' top five, a poll has revealed. Almost two thirds of Brits call themselves...
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Turning 53 this year? Our latest research for Ourtime shows it's the sexiest age - and you're in good company with celebs like @TessDaly, @kylieminogue and @GillianA celebrating the big 5-3 during 2022.
dailymail.co.uk
Four in ten (41 per cent) of 53-year-olds said they were more comfortable in their own skin and confident about their looks than ever before, according to a survey.
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Did you know that one in four Brits prefer their pet to their PARTNER? Our latest research for McDonalds explores just how much we love our pets, with two in three saying they're the best of friends. #earnedmedia #research .
dailymail.co.uk
A nationwide poll has also revealed two out of three say their pet is their best friend while nearly a fifth confess that their animal pal is more important than any person in their life.
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Just some of the national coverage secured by GingerComms throughout April. Working for some of the UK's biggest brands and agencies, the team secured coverage in The Times, The Mail, The Telegraph and on MailOnline, Metro online, the Sun online and more. #newsgen #earnedmedia
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Is the lunch break dead? Our research for Branston Pickle suggests so - on average, Brits are only taking 29 minutes of their allocated one hour for lunch. Read our latest blog for top tips from life coach Hattie McAndrew for how to claim your break back.
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Kylie Minogue is the best looking celeb over fifty, according to our latest research with Ourtime, securing coverage with the Mirror, the Star, the Sun and MailOnline. #earnedmedia.
dailymail.co.uk
The Australian singer, 53, came out on top after beat strong competition from second placed Elizabeth Hurley, 56, and former Friends star Jennifer Aniston, 53, who finished third.
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Heading off somewhere nice for the weekend? Perhaps take one of the best UK motorways to get there, as recommended by a poll of 100 British drivers for Roadchef. Our latest research secured coverage in the Mirror, on MSN and MailOnline:
dailymail.co.uk
The 26 mile six-lane motorway, the M6, was chosen by 32 per cent of the 100 HGV drivers polled despite the backlash the road has received since opening.
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RIP June Brown, who played the greatest soap character of all time, according to a poll of Brits. #RIPJuneBrown.
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Research reveals that a fifth of Brits think St Patrick's Day should be a bank holiday. What do you think? #HappyStPatricksDay #research.
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Some of the client coverage we secured this week, exploring the traditional British food that's "had its chips" and securing coverage on MailOnline, in the Mirror and more. #earnedcoverage
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