Delta proves Olympic brand ROI: Sponsorship drives millions in sales Alicia Tillman, CMO, Delta Air Lines: Traditional marketing measurement is manual, labor-intensive, and requires specialized skills. Yet executives demand quick results when significant P&L dollars are at

You can’t A/B test a Super Bowl commercial Tomás Puig, Founder and Chief Executive Officer, Alembic: Some marketing moments, like Super Bowl commercials, can't be A/B tested. They would lose their effectiveness. At Alembic, we recommend everyone leave their MMM or MTA systems

Delta unlocks real-time marketing ROI with Alembic Alicia Tillman, CMO, Delta Air Lines: Traditional marketing ROI analysis has significant limitations. While marketers could track some campaign results, getting comprehensive attribution across multiple data sources took so long

Alembic empowers marketers to reignite storytelling Tomás Puig, CEO & Founder, and Abby Kearns, CTO, discuss storytelling in marketing: Alembic empowers marketers to become storytellers, fostering emotional connections between consumers and brands. In a crowded ad landscape

Delta Air Lines shows a contribution of over $30 million in cash sales with Alembic's Marketing Intelligence Platform Alicia Tillman, CMO, Delta Air Lines: I was able to analyze, in near real-time, the money I was investing across various media assets, such as broadcast. For

At #GTC25, we explored how the future of marketing analytics is shaping future outcomes with unmatched precision with industry leaders from @Delta, @WndrCoLLC, @getalembic, and @BlitzVentures. 📅 Explore business insights sessions: https://t.co/2z8nKYaaFg

Delta proves Olympic brand ROI: Sponsorship drives millions in sales Alicia Tillman, CMO, Delta Air Lines: Traditional marketing measurement is manual, labor-intensive, and requires specialized skills. Yet executives demand quick results when significant P&L dollars are at

Alicia Tillman, CMO, Delta Air Lines: When we are serving campaigns it’s based on our ability to use data to test if this is something that is going to resonate with them.

Alicia Tillman, CMO, Delta Air Lines: Marketers have challenges measuring how every dollar spent drives revenue. AI is change that.

Alicia Tillman, CMO, Delta Airlines: Olympic sponsorship drove $30M in sales and she was able to measure that because of Alembic.

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Create a sustainable marketing ecosystem where every channel matters Tomás Puig, CEO & Founder, and Abby Kearns, CTO, discuss channel strategies: Marketing is an ecosystem with interconnected journeys. Each channel influences the others, like a tidal pool. Markets should focus

Marketing teams track everything. From clicks to views and shares. But when the CFO asks, “What’s actually driving revenue?” things get tricky.

Marketing moves fast💨 Blink, and you might miss what’s working.

Marketing team: “Here are engagement, reach, and click-through rates.” CFO: “Cool. Where’s the revenue?” Marketing isn’t just about impressions, it’s about impact. But proving marketing’s revenue contribution shouldn’t feel like solving a mystery🔍