Still paying $10K+ retainers for PR? 🙅‍♂️ Still getting nothing you can track or measure? 💡 We only charge after coverage is live. Because results should come before the invoice. ☝️

Short-term hype creates volatility. Strategic PR builds equity. If you’re serious about long-term positioning in crypto and want a partner who understands the difference, DM us or book a call. Let’s build something that lasts.

We’ve seen projects gain millions of impressions overnight and disappear months later because they optimized for noise instead of trust. PR isn’t just about coverage, it’s about narrative control, credibility architecture, and positioning that holds up under pressure.

When a project trends for the wrong reasons, visibility increases, but so does scrutiny. Investors dig deeper. Regulators pay attention. Communities question leadership. If your narrative and fundamentals aren’t aligned, the same attention that helped you spike can accelerate

“Bad PR is still PR.” You’ve probably heard that before. And technically, it’s true. Controversy drives clicks. Negative headlines spread fast. Outrage fuels engagement. But in Web3, attention without credibility is one of the most expensive mistakes a brand can make.

If you want GeniusPR to help you secure speaking opportunities that actually move the needle, not random stages, but the right ones, follow and DM us. We actively work with founders to place them in rooms where visibility turns into real business. Follow us or DM to start the

We’ve seen firsthand that many long-term partnerships, investor intros, and strategic deals don’t start in DMs, they start after panels. The “good talk” moments off stage often lead to the strongest relationships because trust is built in public first.

What makes speaking powerful isn’t the spotlight, it’s the friction. Panels create live, unscripted conversations where ideas are challenged and narratives are tested. When a founder can clearly explain their thesis in front of a critical audience, credibility compounds fast.

One thing we’ve doubled down on at GeniusPR is helping founders access speaking opportunities, panels, fireside chats, and moderation roles at relevant Web3 events. Not as a vanity play, but as a strategic channel. Being on stage puts founders in direct contact with peers,

Famous case studies: @axieinfinity didn’t win because of hype. It won because it turned infrastructure, access, and transparency into a narrative people trusted. • 600k DAU via scholarships • Ronin solved ETH fees → holders +50% • $600M hack → radical transparency, trust

We still value outbound. But today, a big part of our growth comes from referrals, private intros, and in-person conversations, because the work compounds. If you’re a crypto founder looking for PR that actually justifies the spend, DM GeniusPR. We don’t work with everyone, but

Over time, if execution is consistent, the dynamic changes. Clients begin referring other founders. Conversations start warm. Meetings happen because someone trusted you enough to put their name behind you. That’s not branding, that’s reputation built through results.

Outbound is difficult because it exposes weak positioning immediately. You can’t hide behind buzzwords or vanity metrics. You either explain why you matter in a few lines, or the conversation ends. That friction forces clarity, discipline, and better standards, which is exactly

Early-stage PR agencies don’t grow from referrals. They grow from outbound. Cold emails. Cold DMs. Follow-ups. Conversations that don’t convert. That’s the reality in crypto, where founders are constantly pitched and trust is extremely hard to earn. Anyone telling you otherwise

If you’re pre-TGE, post-TGE, or scaling through uncertain sentiment and want PR that actually holds up across cycles: 👉 DM GeniusPR or reply CALL 👉 Follow us, we focus on credibility, not noise

This is why PR isn’t about reacting to charts. It’s about preparing narratives that survive slowdowns, skepticism, and re-pricing cycles. When capital hesitates, the teams with clarity win attention, trust, and future allocation.

Strong projects don’t anchor their story to inflows. They anchor it to usage, distribution, and long-term relevance. When the market pauses, credibility compounds for teams that already have a clear narrative, and erodes fast for those relying on momentum alone.

Here’s what most teams get wrong in moments like this: They treat outflows as a PR emergency. They rush announcements, over-explain roadmaps, or chase short-term attention. That usually backfires. Volatile moments don’t require louder messaging, they require sharper positioning.

CoinShares data shows crypto ETP selling is slowing, with roughly $187M in outflows. On the surface, that looks like a market stat. In reality, it’s a signal. When flows slow down, capital isn’t disappearing, it’s waiting. Waiting for clarity, conviction, and teams that can

At GeniusPR, we study cases like DOGE to understand how narratives actually drive action, not just attention. If you want us to break down how this playbook could apply to your project, comment “DOGE” and follow @GeniusPR for more real, data-backed growth case studies.

DOGE didn’t grow by explaining itself better. It grew by creating repeatable cultural moments people wanted to participate in. Memes. Nostalgia. Values. Low friction entry. This is why virality > paid media, and why volume often signals sentiment shifts before charts do.