
General Collaboration
@gcdotme
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Joined April 2022
General Collaboration was featured in the latest issue of Kai Brach's @DenseDiscovery newsletter! Thanks for your support and helping spread the word!. 🔗
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Treat your homepage like a storefront. What’s the one thing you'd put front and center? . @apierripmm compares it to Panda Express handing out orange chicken samples—lead with your best feature, and once they're hooked, they'll explore the rest.
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“What is it?” trips up many product teams. They’ll say, “It makes teams efficient” or use buzzwords like “AI-powered platform,” but they don’t actually explain the product. @apierriPMM suggests:.1. Defining the category. 2. Focusing on the activity.
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@apierriPMM Watch the full episode to see how Anthony helped us refine our messaging on GC’s homepage to better connect with our audience:
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@apierriPMM One key strategy: distinguish between features, capabilities, and benefits. Features = tools. Capabilities = what users can do with them. Benefits = outcomes that matter. Leading with capabilities drives clarity.
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You’ve got the product and features, but is your message clear? . On this week’s episode of Minimum Viable Podcast, @apierriPMM, shared how to avoid common messaging hiccups. With experience helping 300+ companies, he’s mastered turning complex ideas into simple messages.
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