Virginia | The Full-Stack Marketer
@fullstackmkter
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In-House & Freelance Marketer 📢 Managing $3.5m+ Google Ads 📨 1,430+ weekly readers 👩🏻💻 Substack https://t.co/bZHqhLVxu5
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Joined July 2010
Google Ads is only expensive if you don't know how to refine your. audience. keywords. locations. devices. The "spray and pray" strategy only delivers empty results.
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Over the last year or so I've begun losing faith in Apple as a brand. They promised an iPhone with the main marketing messaging to be around "AI" but here I sit with an iPhone 16 Pro in my hand that doesn't do much more than my iPhone 14 Pro did for me. I've always said Apple.
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Want more marketing tips? . Sign up for my newsletters - haven't missed a week since May 2023.
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Hello,. Thank you for reaching out and for offering support on our Google Ads account. At this time, we have a structured internal strategy for managing budgets and optimizing performance, aligned closely with our clients’ specific business goals. As such, we won’t be needing.
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It's the time of the year, quarterly "strategists" from the big G start infiltrating your inbox to schedule a call. Lucky for you, I've created a standard reply I have saved as a keyboard shortcut "googlerep" on my devices. 👇 copy it for yourself.
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PPC Hot Take: AI Max is just diluting the real targeting of search ads. It's adding more bells and whistles for something that worked just fine.
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RT @AnthonyGaenzle: Doing the same thing that's always been done is the best way to fade into the background.
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Anyone have REAL results or observations from Google Ads AI Max they have to share?. It's not enabled on all campaigns / accounts for me yet, but I'm still discovering what is good about it. .
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Still in search of someone experiencing this. .
Has anyone ever seen or experienced an anomaly like this?. One asset group in my PMax campaign has had two random days like this we conversion spike through the roof and then go back to normal levels the next day. There were no changes in budgets, conversion, goals, or
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The moment I started using Gemini to summarize all the marketing newsletters in my inbox, I instantly save 20 min of my day. That's HUGE.
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This is the second time this week people are surprised PMAX can work for lead-gen. 🤷🏻♀️ I guess I didn't know I was hitting a goldmine the last 10 months with my clients' accounts and PMAX campaigns.
PMax for lead generation? Normally I'd say it's not ready yet but recent results have been good for one test campaign. More in the next message.
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Has anyone ever seen or experienced an anomaly like this?. One asset group in my PMax campaign has had two random days like this we conversion spike through the roof and then go back to normal levels the next day. There were no changes in budgets, conversion, goals, or
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Not gonna lie - it's not easy being a full-stack marketer, we've been around for a while and our jobs are just getting harder and harder. p.s. @martechismktg next time feel free to quote me too ;).
martech.org
A new report finds full-stack marketers need more help from tools and leadership.
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I built an assistant in ChatGPT with a "kudos" scoring system to help motivate it deliver better results. "Please review your work with a fine tooth comb and bring it up from a kudos level of 6 to a 10.". It's working out really well so far.
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Who do I know that is a kick-ass lead gen Google Ads specialist?.
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Yes or No?. Marketing is not throwing spaghetti at a wall. It’s throwing it at several walls.
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