When it comes to retention tools: - Shopify Email works for getting started. - @klaviyo is more robust for scaling brands. We’ve compiled our insights into a side-by-side comparison to help you choose the right long-term platform 👇 https://t.co/e3yThelTPJ

Most “email marketing mistakes” lists on the internet are full of the same fluff. This one’s not. 21 real mistakes we see brands make all the time— And how to fix them. 👇 https://t.co/LAMu7Ao2No

Think your latest idea will boost sales? Don’t guess—test. A/B testing on Shopify is easier than you think—and it’s one of the smartest ways to grow. Step-by-step guide, real results, and tools like @Intelligems to help you get started 👇

Sometimes all it takes is a small change at the right moment in the journey. See the full case study on our website:

👉 Transparency converts We added a quick note about 2–3 day shipping in the cart. 💡 The idea: reduce friction by setting clear expectations at a key moment. 📈 The outcome: +9% conversion rate, +6% revenue per visitor.

👉 Upsell placement matters We moved the Add to Cart button below the bundle upgrade options on the product page. 💡 The idea: make it easier for users to see (and buy) the full bundle before checking out. 📈 The outcome: +13% conversion rate, +6% AOV.

📦 What if moving a single button could lift conversions by 13%? 🚚 Or if adding one line of copy could boost revenue per visitor by 6%? We tested both for WANDRD—and the results speak for themselves:

Delivering an exceptional customer experience starts with breaking down data silos across teams. We asked DTC leaders for their advice on how you can elevate your customer experience. Check out the full article here:

Read our article for the full details on this test and how it could help your brand.

If your products are within a similar price range, showing pricing on collection pages might clutter the shopping experience. We tested this for a brand and found that removing prices from collection pages boosted key metrics: 🔼 CTR: +9% 🔼 ATC Rate: +6% 🔽 Bounce Rate: -1%

Want a data-driven CRO audit like this for your brand? We can help you increase revenue from the traffic you already have. Check out our CRO audits here:

• Improved readability with left-aligned content • Streamlined product details into a tab below CTA for easier scanning of key benefits

• Highlighted free shipping promo near “Add to Cart” CTA to reduce cart abandonment • Added an upsell section for coordinating items to boost AOV and simplify the shopping experience

• Replaced indicator dots with thumbnail images for better engagement • Added carousel arrows for easier navigation • Moved reviews closer to pricing for clearer social proof • Implemented color swatches for better product representation

We conducted a comprehensive audit for a jewelry brand where we delivered direction, advice, and fully designed mockups of their conversion funnel. We’d love to share all 50+ pages of recommendations, but here are some highlights 🧵

We recently built a custom bundle builder functionality with @fuelmade and currently over 20% of our orders are coming through the builder with an AOV that is almost 2x our typical AOV. Magic.

👓 We teamed up with Jonas Paul Eyewear to overhaul their online store, streamline the Home Try-On Kit builder, and boost conversions. The results? A 32% increase in AOV! Check out the full case study and see how we did it:

How’s your BFCM brainstorming coming along? If you need inspiration, this case study highlights our strategies that helped Satchel & Page achieve HUGE Black Friday results:

A simple shift in placement led to a 15% conversion boost for wellness brand Smidge! 🚀 Our team moved shipping details closer to the “Add to Cart” button, and the results were amazing. Small changes = big impact.

Their app ecosystem might be @Shopify's best (and worst?) feature. At @fuelmade we see and work with a lot of stores. Here are the apps we recommend the most. (In alphabetical order.) A/B Testing: @Intelligems Back in Stock: @klaviyo Backups: @rewind Buy Now, Pay Later: