Upwell
@freightbillz
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Upwell’s AI-powered platform helps logistics and transportation companies improve cash flow, automate legacy processes, and enhance the customer experience.
Omaha, Nebraska
Joined April 2024
From February 9–11, our team will be on the ground at @ManifestFOL in Las Vegas, meeting with brokers, 3PLs, and operators who are focused on cutting manual work and building more resilient operations. If you’re attending, stop by our booth (#912) near the arcade. #Manifest2026
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Freight invoice portals are where good teams lose hours. We’ve built @freightbillz to automate how invoices and supporting documents move through shipper and freight audit portals → end to end. Here’s what it does: - Pre-audit invoices before submission - Submits via EDI, API,
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We are excited to welcome Matthew Gulick to Upwell as a Sales Development Representative. We are glad to have him join the team as we continue helping freight organizations cut through manual work and operate more efficiently. Welcome aboard, Matthew. Let’s build.
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Manifest week will always hold a special place for me. Three years ago, standing right there, I somehow managed to raise my first $1M from friends and Angel investors on nothing more than a crazy idea and the strength of my reputation. It felt like lighting the fuse. Then,
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Invoices are reviewed automatically before they ever leave your system, so problems surface early instead of becoming delays. That means fewer surprises, less manual cleanup, and a billing operation that moves as fast as your freight does.
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Billing breaks down when critical details live in people’s heads. One missed requirement can turn a simple invoice into days of back and forth. Upwell removes the guesswork by embedding customer-specific billing expectations directly into the process.
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This week, a lot of friends and peers are in Palm Beach for the @bgsallc Supply Chain Conference. One of my favorite events of the year. Great people and smart conversations about what’s next in supply chain. Not to mention, slightly better weather than Omaha this time of year.
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Humans weren’t built to read PDFs all day. AI was. For years, ops teams have been stuck manually reading invoices, BOLs, and trade docs. It’s slow. It’s error-prone. It doesn’t scale. This is what happens when that manual work disappears. At @freightbillz, our AI reads
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At Upwell, we help brokerages remove this friction by automating everyday workflows and connecting systems that were never designed to work together. The result is lower operating costs, stronger margins, and teams that can focus on moving freight instead of managing busywork.
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We are excited to welcome Billy Broderick to the team at Upwell as our newest SDR. In this role, Billy will help connect freight brokers and 3PLs with automation that simplifies billing, improves visibility, and accelerates cash flow. Welcome to the team, Billy. Let’s build.
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If you are attending, we would love for you to stop by our booth #912 (right by the arcade), say hi, and hear more about what we are building as we look toward 2026. See you in Vegas!
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We are looking ahead to some of the biggest moments in freight, and one we are especially excited about is @ManifestFOL. We'll be in Las Vegas from Feb. 9-11, connecting with industry peers, customers, and partners who are focused on building smarter, more efficient operations.
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Nothing we did in 2025 happened alone. This year reminded our team at @freightbillz how much we rely on the people around us, and how much we’ll need them even more in 2026. We made meaningful progress and started to shift from scrappy building to steady execution. From
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Happy New Year! 🎉 As we head into the year ahead, we remain focused on continuing to build practical solutions that help logistics operators work smarter and move faster. Thank you to our customers, partners, and team who made this past year one of real progress and impact.
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Workplace culture is built in the moments that aren’t scheduled. This holiday season at @freightbillz, we leaned into that. We decorated the new office, spent time together outside of the usual rhythm, and connected as people, not just coworkers. No agenda. No metrics. Just
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If you really want to know where a company’s headed, don’t talk to the CEO. Talk to the CFO. I’ve been checking in with finance leaders across freight, and the mindset is shifting. Less survival mode, more discipline. Clean books. Real cash flow. Smarter spend. This isn’t just
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Merry Christmas from the Upwell team! 🎅🎄 We exist to remove friction from freight billing and payments, so the work feels a little lighter, and the process runs a little smoother. Today is a good reminder of why that matters.
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I’ve always loved doing puzzles during the holidays. It’s a little tradition I’ve had for years. This year, I brought it to @freightbillz. During a call where I was mostly listening, I left a holiday puzzle out and started putting it together. Before long, someone walked by and
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Don’t let the Logistics Billing Grinch steal your cash flow this season. Upwell keeps your billing protected with automated validation, tracked invoice delivery, real-time payment visibility, and workflows that run even when your team is out for the holidays.
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This time of year, most teams are wrapping gifts. Freight brokers and 3PLs are still wrapping up invoices. Upwell helps you close the books faster by automating your entire back-office workflow, from carrier bills to customer payments.
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