The ability to turn all creative enhancements off with 1 slider now is such a relief.

RT @IstvanicMarin: 🚨 TikTok Ads Major Update 🚨. > They just launched "Search campaign". You can now target exact keywords that people are t….

RT @hamptonism: real,

If i keep getting the bird of death will it stop firing capi before I can upgrade? meta reporting hyros purch but hyros has nothing. @hyros_official

Can you force hyros to rename campaigns? Last media buyers updated names constantly and only the archaic name remains so have to dig in history to know which campaign is which constantly.

That feeling you get when you switch event optimization from lead to hyros call.

As a media buyer I really like when I can command and click a sites corner to open a new tab such as comparing a dashboard in two three different views. The worst sites require me to open a new tab manually paste in a url drag tab near the current one. Make your logos new tab plz.

It's a minefield.

Sneaky sneaky.

Frequency is the new CTR.

tiktok requiring accounts connected versus custom identity is a bit annoying that made launching so fast vs meta.

Is it just me or when I go into a new ad account and all the old campaigns are on with some ad sets on with all ads off and some ad sets on with all ads off and none of the above is spending I take the time to go through thousands of ads on to toggle off so its a clean slate.

Past Agency decided to rip out a dataset/pixel as they were still admin now the winning campaigns are floating alone on an island with no pixel. Still shocked how "agencies" do this.

Bogo offer running, took product image and had gpt redo a couple to make a branded offer for Bogo images. CVR sky high today.

Tiktok Auto Generated Call To Actions Are kinda saying weight loss claims against policy 😂😂.

perplexity web search open ai adds. google new image model open ai adds. Competition is great forces the other platforms holding back to unlock features.

"low rep learner".

Ai ugc can be 5 10 plus a creative but if you just call on some models directly you can create aigc for 50 cents to 1.50 depending on your model stack(ai avatar, img to vid, lip sync, etc).

Vibe Marketing - Like Vibe Coding but we just feel eh this campaign kinda sucks I'm just gonna redo it from scratch and flow with it. Throw some AIGC up on it. Change Offer a bit. Go with the Tao.

Offer Testing 2025 is just a rebranded give people what they want/raise perception of value. Fundamentals stay the same in marketing the tactics shift.