Nancy Francis
@formstate_
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Following
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Helping early-stage startups and growing business build a confident brand identity & strategy that earns trust and attracts their first real customers.
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Joined March 2025
Homelife Benchmark. A mark that feels like home and investment at the same time.
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Real estate agents: If your brand doesn’t look clean and premium, you’re losing trust.
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Real estate agents: If your brand doesn’t look clean and premium, you’re losing trust.
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Which palette are you vibing with the most — A or B? I’m curious what your eyes pick first
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Strategy work for Ledger When financial and productivity brands show up online, clarity and trust matter most. For Ledger, we’re building an identity that feels reliable, efficient, and structured—making complex decisions simple and easy to act on.
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Strategy work for Ledger When financial and productivity brands show up online, clarity and trust matter most. For Ledger, we’re building an identity that feels reliable, efficient, and structured—making complex decisions simple and easy to act on.
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