72 hours ago, MTV REWIND went viral on Reddit. Since then: - 322,000 people visited - 78 countries reached - $8,358 donated voluntarily - 0 ads shown - 0 algorithms used For reference- Instagram took 75 days to hit 1M users. ChatGPT took 5 days (with OpenAI's

Building MTV REWIND unlocked a core memory: Saturday mornings. 🌄 Waking up before everyone else. 🛌 Bowl of cereal. 🥣 Cartoons flickering on the TV........📺 That cozy, safe feeling. 🫂 The algorithm killed that too. ❌ So I built it back.............. 🛠️

view it at the source at

If you had told me I would be in THE NEW YORK TIMES 🤯 LIVING IN ALBANIA to kick off 2026 kicking off a cultural revolution, Not sure I would have believed you. 😂 Huge thanks to @DavBrowne for the great piece and excellent journalism. The job isn't done yet.......

Now you can also get your Sunday Morning Cartoon Fix: https://t.co/0JNf8hJFGd

Now you can also get your Sunday Morning Cartoon Fix: https://t.co/0JNf8hJFGd

Now you can also get your Sunday Morning Cartoon Fix: https://t.co/0JNf8hJFGd

REWIND is not just a streaming archival empire— it's a cultural movement. In an era of algorithmic exhaustion, it offers something radical: authenticity, serendipity, and human curation.

https://t.co/0JNf8hJFGd Check it out now!

Building MTV REWIND unlocked a core memory: Saturday mornings. 🌄 Waking up before everyone else. 🛌 Bowl of cereal. 🥣 Cartoons flickering on the TV........📺 That cozy, safe feeling. 🫂 The algorithm killed that too. ❌ So I built it back.............. 🛠️

@benfritz I was at a Chris Cornell gig very small room like 100 people in Hollywood. Sean Penn was smoking cigarettes inside the whole time even as staff all night on loop said ‘Mr. Penn we hate to bother you, but it’s against the law to smoke inside.’ He just stared at them and kept

If you had told me I would be in THE NEW YORK TIMES 🤯 LIVING IN ALBANIA to kick off 2026 kicking off a cultural revolution, Not sure I would have believed you. 😂 Huge thanks to @DavBrowne for the great piece and excellent journalism. The job isn't done yet.......

https://t.co/SbL4tsRQVr

Corporations try solving algorithmic exhaustion with "better algorithms" • wrong solution • "a place is defined by co-presence and dwell" not what you click but where you choose to stay not who's watching you but who's there with you the exhaustion ends when you

MTV's parent company closed its remaining music-focused channels in the U.K., Ireland, and Australia on New Year's Eve amid broader cost reductions, marking a symbolic end for devoted fans. Though the MTV brand continues, the shutdown inspired widespread nostalgia for the

UPDATE:

MTV REWIND now shows live view counts. 575 people watching at 6am on a Tuesday.🤯 This many people all over the world choosing random music videos Netflix/YouTube/TikTok is either: a) beautiful b) concerning c) proof we all miss the old internet Probably all three. 🌹🦖

Absolutely heart breaking. These are some of the best people and artists existing in the space today. If you can support, please do support.

1,479 people told us what MTV REWIND means to them on Buy me a Coffee ☕ The words that came up most: NOSTALGIA. THANK YOU. MEMORIES. CHILDHOOD. But also: Archive. Preserve. Healing. Cultural. Forever. This isn't just a streaming site. It's a movement. $17K donated. 661K

Woke up to MTV REWIND in @ProductHunt's Daily newsletter 🎉 1M+ makers and builders about to discover 33K+ music videos streaming 24/7. Free, ad-free, algorithm-free. Just pure MTV nostalgia. Thanks Product Hunt for the feature! 💛 (Link in Comments).

This really puts the global effect of MTV REWIND in perspective. # MTV REWIND - PRESS COVERAGE **Total Coverage:** 23+ major outlets + New York Times (pending) **Metrics:** 661,091 visits in 9 days | $17,013 in donations | 35,000+ videos ## MAJOR PUBLICATIONS ### Billboard