(3/3) Moral of the story... …times of stress are also times that are signals for growth. For the lobster to grow it must make itself vulnerable. Both stress and vulnerability are key ingredients for growth. As I say, be more like a lobster 🦞

(2/3) It goes under a rock formation to protect itself from predatory fish, casts off the shell and produces a new one. Well eventually that new shell also becomes very uncomfortable as it grows… back under the rocks… and the lobster repeats this numerous times as it grows...

(1/3) 👀 Be more lobster🦞 …a lobster is a soft mushy animal that lives inside of a rigid shell. That rigid shell does not expand. …how can the lobster grow!? As the lobster grows, that shell becomes very confined. The lobster feels itself under pressure & uncomfortable.

The threat and cost of obesity has certainly been recognised. “There have been 14 strategies, 689 policies and 10 targets,” it writes, “and at least 14 key institutions and agencies variously created and abolished.”

This is how reactive marketing is done... @AldiUK 👏

Absolutely love this marketing by Ford Motor Company #internationalwomensday #internationalwomensday2023 https://t.co/bIQsMo8ywZ

I can't wait to see @blueoctober again, get your tickets now... you won't regret it ✌️ I just bought tickets to Blue October @ The Garage https://t.co/QVuICxeYYT via @TicketWebUK

#ThankYouTom

A very happy Lunar New Year. I had the amazing experience of living in Hong Kong for nearly 3 years, seeing the fireworks over Victoria Harbour and the honour of receiving many red envelopes. I wish you all the best in the Year of the Rabbit 🐰 #LunarNewYear #YearOfTheRabbit

🤔 Anyone else think the new @McDonaldsUK jingle sounds like the 60 minute makeover jingle... McDonald's: https://t.co/bNavRQfQxm 60 minute makeover:

👀 new job alert 👀 Absolutely delighted to be working with @aspenpeopleltd to launch the search for an outstanding leader to drive forward our Commercial and Business Development section. https://t.co/oNzGKKysFP

Totally agree... "Having a fit and healthy workforce is critical to driving economic success and if UK government acknowledged this and really got behind the physical activity sector, it would make a huge difference to the economic output of the nation," https://t.co/e3yiHSbhlT

We are hiring... We are on the search for our next superstar Sales and Membership Manager to take us to the next level. More info click below. https://t.co/osO7nsbWC6

Who doesn't love a little reactive marketing? And @irnbru always deliver...

Everyone across the private, public and third sector are collectively impacted and this is ultimately going to significantly damage the health and wellbeing of our communities across the UK. https://t.co/bWDXRZLQJj

Fife's biggest leisure employer is now recruiting: 🔹 Position: Health and Wellbeing Manager 🔹 Salary: £38,312.49 - £46.065.09 🔹 Base: Dunfermline (+Fife wide) 🔹 Closing Date: Sunday 17 July 2022 Find out more 👉 https://t.co/XlHM6cMSok

Here comes the summer... @AllettMowers

Let's go #MiamiGP #keeppushing #FullSend

ᴡᴏʀʟᴅ ᴄʜᴀᴍᴘɪᴏɴ!!!! This is just unbelievable. I started racing with my dad many years ago. We dreamed of becoming a World Champion and now we are. (1/3)

Race winner 🏆 World champion! 👑 #SimplyLovely