Fern Kosa
@fernkosa
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3,312
Following
236
Media
964
Statuses
11,242
Help 9-5ers build a profitable online business with unique offer creation & personal brand strategies | 7+ yrs tech startups | founder, ex-McKinsey
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Joined July 2022
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Pinned Tweet
4 yrs ago, my family forced me
to join upper-class gatherings.
I ran away from that life
and never looked back.
I grew up quite comfortably.
A strict Asian household where:
∙ My dreams didn’t matter.
∙ My opinions didn’t matter.
∙ My happiness didn’t matter.
My duty as a
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385
I dated a billionaire for 3 years.
No, it wasn’t a train wreck.
We didn’t even board the train.
He checked all the boxes.
He was what my family approved of.
∙ Rich
∙ Good looking
∙ High social status
Most importantly, he was my type:
∙ Nerdy and geeky
∙ Wearing glasses
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What started out as a fun hangout ended in tears.
My friends gave up on life.
∙ No ambition
∙ No dreams
∙ No will
“You are who you surround yourself with.”
Many would distance themselves from my friends.
After all, they were uninspiring, visionless, and dull.
No, I refused
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"Fern, you don't live life to the fullest."
At 28, I have...
∙ Never got drunk
∙ Never tried weed
∙ Never smoked a cigarette
∙ Never had a one-night stand
What a boring life, many thought.
Hey, it might be your thing, but not mine.
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Why I love engaging with less than 100 followers account:
- Everyone starts from 0
- Fun to discover new talents
- No. of followers doesn't determine ur worth
Comment ur mission on Twitter.
I'd love to dig ur profiles and
Engage with ur content.
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The power of storytelling is crazy.
In ONE tweet, I got...
∙ 200+ followers
∙ Reposts by Dan Koe, Tatsuki, Glenn & Dylan
Get High-impact storytelling
28-min course today.
Available for 72 hours.
1. Follow (so I can DM you the gift)
2. Reply 'story'
Happy storytelling!
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I broke up with my boyfriend because
my family didn't approve of him.
I regretted it.
In my culture,
good daughter = obedient daughter
There is no room for discussion.
No room for your personality.
Not your dreams and goals.
Do as you are told.
And be grateful.
That was my
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9-5 turned me into an
arrogant, miserable mess.
I wasn't proud of who I became.
I thought work was the most
important thing in life, so I gave it my all.
- Happily be used like a tool
- Worked past midnight
- No time for lunch
- No weekends
I felt that I deserved it.
I should
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2,000 followers!
Started 3 months ago,
2k was my end-of-the-year goal.
Crazy how this journey has been.
Thanks loads for all the love & support.
If you're under 100 followers, come say hi.
I'd love to engage with your tweets!
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100 Followers in 10 days 🎉
I couldn't believe it.
My Twitter journey started on 17 May.
Thank you so much for everyone who follow my journey! Story thread about my startup coming soon.
If you're trying to grow on Twitter, come say hi. I'd love to know you!
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One meal per day changed my life.
∙ More free time
∙ No sickness
∙ Energized
∙ Focused
On top of that...
I can cook homemade food!
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Post I spent 3 hours on:
29 likes
Post I spent 3 mins on:
300 likes
Mom, you taught me with
great effort comes great results.
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I don't drink coffee.
If I am sleepy,
I fix my sleeping routine.
Fix problem at its root cause,
Not its consequence.
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I see many new creators this month.
A warm welcome to you all.
Reply your best tweet.
I'd love to engage.
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If you try to please everyone, you end up pleasing no one, not even yourself.
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At 22, I filmed myself working 9-5.
Do you want to spend your
life like this until you're 60?
If no, then start doing
something about it.
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I got 200+ followers in 48 hours.
My secrets?
Sharing stories about my ex.
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I'm in shock.
Dan Koe retweeted my story.
This ONE story tweet got me:
∙ 45k reach
∙ 100+ followers
∙ Powerful social proof
On top of that,
It feels amazing.
If you're not sharing personal stories,
You're losing out BIG time.
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No one owes you a follow.
Start making valuable content.
Start forming friendships.
Start helping others.
If they like what they see, they will follow.
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Today my old boss called me.
"Fern, we need you back.
A Regional Manager position.
Think about it."
No.
I didn't think about it.
I refuse to go back
to that miserable life.
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Be grateful when
someone unfollows you.
They don't find value in your content.
You're better off without them.
More importantly,
Never forget those who stay.
Keep on giving value to them,
Because they could always leave.
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We reached 1,000 followers!
8 Weeks ago, I was tweeting into the void.
Now I’m blessed with 1k loving audiences.
Mind-blowing.
Awestruck.
Grateful.
It's time I show my face.
To express my thanks to you for welcoming me to this incredible community with open arms.
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My grandma passed away today.
When I hit 100 followers,
I was at her home.
I gave her a big hug and
told her what happened.
She didn’t know what X was,
but she was happy for me.
That smile of hers, I will never forget it.
The same smile that soothed me to sleep.
The same
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Twitter is raw.
No filter.
No fake lifestyle.
No perfect human.
Share your flaws & failures.
Imperfections attract.
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Under 100 followers?
Let's get you in front of more people.
Reply the tweet you're proud of.
Within 48 hours,
I'll retweet my favorite ones.
And no, you don't need to
follow me to get a retweet.
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85% of the population hates their jobs because it's:
- Soul-crushing
- Not aligning with their values
- Pushing them away from their goals
I was in that 85% until I had enough.
This is a story of how I took control over my life
& gained freedom.
//thread for future founders//
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Standing out on X isn’t
about shouting louder.
It's about sharing a story
so compelling, the world
hushes to hear.
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At 16 I was addicted to:
∙ Manga & anime
∙ Computer games
∙ Fictional characters
If you're a young adult addicted
to building a business here,
BIG respect to you.
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I was born at 6 months.
Weight: 1200g (2.65 pound)
Doctor said I would die.
My mom broke down.
My dad was livid.
Even if I survived,
- I couldn't go to school
- severe eye problem
- health complications
Just let me die to save all the hassle,
recommended the doctor.
My
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I’m ditching storytelling after
6 months of writing about it.
Why? Storytelling is hard to monetize.
5 lessons how ditching storytelling
made me first dollar on X.
1 ✦ Storytelling is seen as a
nice-to-have, not a necessity
Potential customers don’t believe
that storytelling
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My goals
At 21:
Whatever my parents said.
At 24:
Whatever my boss said.
At 26:
Whatever I said.
At 28:
Whatever my dog said.
Cheers to spending more
time with your loved ones.
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I never turn notifications on.
I'm here when it's convenient.
Life isn't spent here all the time.
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"I'm a copywriter."
So what?
100k accounts are doing the
exact same thing as you.
Start sharing personal stories
WHY you're on this mission.
When they buy your why,
they will buy from you.
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Dec 22
Knew about personal brand.
Jan 23
Procrastinated.
Feb 23
Procrastinated.
Mar 23
Procrastinated.
April 23
Procrastinated.
May 23
Got started.
Don't be like me.
Start today, or you'll regret it.
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I'm proud that I gave up.
Learned how to code in the
early stage of my startup.
HTML: Ok
CSS: Oh god
JavaScript: Dead
My brain was too dumb for this.
So, I learned to outsource and
manage the project instead.
Know your limits.
Do what shall serve you best.
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I'm working hard every day to
give this little floof a good life.
She makes me happy.
She loves me, unconditionally.
Yes, take all my money.
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My grandad was a sailor,
my dad a doctor, and me?
I chose the digital sea.
Tradition is advice,
not a mandate.
Set your course.
Chart unknown waters.
Your map of life is for you to draw.
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Fear not you'll be replaced by robots.
Fear that you'll be used like one.
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Creators on the road to 50 followers,
Come introduce yourself.
I'll give personal tips on your profile
so you can get more followers.
For my favorite creators,
I'll give a shoutout.
We're in this together &
We will grow together.
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37 creators started with me.
Today, only 5 remain.
Like seasons,
creators come and go.
They regrettably follow
the same pattern:
∙ Settle for less
∙ Beg for followers
∙ Forget your self-worth
Desperation won't get you far.
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300 likes
12 reposts
100 comments
A picture of a meal.
Just WHYYYYY
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Like to praise.
Repost to show gratitude.
Follow to signal interest.
DM to shake hands.
Hop on calls to bond.
To engage is to give.
To give is to grow.
Tremendously.
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You quit, not because of slow growth.
You quit, because of burnout.
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Have 10 followers?
Comment why you're here on X.
I'll follow you if I see what I like.
Everyone starts from 0.
Follower count doesn't determine your worth.
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I fired my friend after 24
days of working together.
It was a nightmare.
5 reasons why you should NOT hire
your friend if you own a business
(or plan to own one).
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If time travel was real, what would you say to your younger self?
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I never knew my grandma.
My dad couldn’t save her.
He blamed himself for 30 years.
Grandpa was in the Navy,
so all my dad had was his mom.
She was his entire world.
He studied hard.
Got good grades.
Excelled in sports.
He did it all for her smile.
When she suggested that
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Growth isn't just about
numbers or followers.
It's the tales you weave and
the hearts you touch along the way.
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After nearly giving up,
I saw progress at long last!
I've been grinding with a
measly 2.5kg dumbbell.
Microscopic muscles?
Sure, and I'm proud as heck.
No quick hack around this.
Mad respect to you
all in top physiques.
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Treat your post like art.
Aesthetically pleasing.
Pleasure to the eyes.
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Don't use marketing tactics that you hate on your own audience.
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When I'm about to post something
that will make people unfollow,
I do it anyway.
My results?
Followers gained,
not lost.
Speak up.
Share your beliefs.
Authenticity is a magnet.
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3,000 followers reached in 6 months!
In life-enjoyer mode.
No grinding.
My secret?
Watch to the end to find out.
Cheers ❤️
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At 17, my grandfather ran away from home.
He didn't want to be a priest or bureaucrat like the rest of his family.
At dawn,
he took an old boat &
rowed it down a canal.
He joined the navy.
Fought in Korean war.
Toured EU.
He lived a happy life.
He rewrote his own destiny.
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At 27 I left home to live on my own.
I lied to my dad about it for 4 months.
According to Dr. Alok Kanojia, people lie because they can't accept the consequences of the truth being exposed.
Sure enough.
I was afraid of
- his judgment
- his disapproval
- his disappointment
So
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At 25, I worked 10-12 hrs/day non-stop.
I never questioned anything until it:
∅ Destroyed my body
∅ Broke my family apart
∅ Shattered my friendship
∅ Ruined my mental health
There's so much more beauty in life
apart from working yourself to death.
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Scared of new competitors?
None sense.
This cake is getting bigger.
And it's up for everyone's grab.
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I'm PISSED.
First anniversary together
and he's 30 mins late.
In a luxury hotel restaurant,
I sit cross-legged,
pouting as heck.
"Whyyyy?"
"You're never late."
"What's going on?"
An elevator opens.
He slowly approaches with
a nervous look on his face.
This is in his arms.
I
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I met a 98 year-old man while walking my dog.
War veteran. Smart. Witty.
I asked him,
"What's your life's secret, Ray?"
He looked up from his wheelchair,
A smile appeared on his lips.
"I drink beer."
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A guy at a train station winked at me.
I shook my head before hurrying along.
"Hey," he said, catching up to me,
smiling as wide as he could.
"I'm not interested. Sorry."
I was jogging at that point.
When I looked back,
the guy was literally running after me.
This kind of
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After hitting my 5th burnout,
Every day, I force myself
to rest for 3 hours.
That's because...
∙ I can produce 8-hour-worth of output
∙ I want to grow forever, not faster
∙ I value mind and body fitness
Take a productive rest.
Happy weekend!
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Wish I'd known sooner.
These strategies suck
at building trust on X.
∙ DMs
∙ Engagement
∙ Generic content
My shortcut: Share personal stories
It's the bridge to your audience's heart.
Don't just exist. Start influencing
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"Money makes me happy."
How wrong I was.
At 22, I got into world's
leading consulting firm.
Earned 3x more than
any of my friends.
A cause I didn't care.
A bore to my friends.
A monster to my family.
Everything crumbled.
I hated my life,
so I changed things.
No, I wasn't
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I'm afraid of failing.
This is my 5th attempt
to build an exercise habit.
5th time, and I still question
My ability.
My strength.
My determination.
Yet I need to remember,
Negative thoughts lead to imaginary problems.
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1 day until my trip to Japan.
4-day hiking in the Alps.
My coat is here and
it looks cool as heck!
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1,300 followers reached!
Thank you so much ❤️
It's tragic how many have quit.
Their profile brimming
with hopes & dreams.
Never give up.
Share your mission below.
FREE profile feedback for
the first 15 creators
who commented
they need help.
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Loneliness is caused by comparison.
Compare and you'll despair.
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"Why hasn't I made 10k a month yet?"
Because you've been here 1 month. Chill.
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Am I dreaming?
Started in late May.
Showed up every day.
It was fun YET hard as heck.
When big accounts follow you,
your hard work was finally rewarded.
Keep on striving.
I promise you, your work
will bear a gigantic fruit.
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My dog once barked
during a critical pitch.
Instead of panic,
I introduced her.
We sealed the deal.
Never underestimate
a dog's charm.
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I'm going hiking in Japan this Sep.
My shoes & backpack arrived.
Their colors matched.
How beautiful.
How exciting.
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Sunday morning,
Hopped on a call.
Closed the deal.
Business done.
Now it's time for fun.
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People buy stories, not products.
Your laptop, that shirt, my digital course
- all have tales to tell.
If you let them into your life,
they will buy from you.
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5 months on X,
YET Oct was the wildest of all.
∙ 2,500 followers.
∙ A bird destroyed my watch.
∙ Stayed at a 5-star riverside hotel.
∙ Followed by Tats, Virgil and Dylan.
And...
Dan Koe commented a
meme on my story tweet.
I can die peacefully now.
Keep rocking you all!
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$800 earned.
Starting off 2024 with a bang.
〆 Know your worth.
〆 Publish your worth.
〆 Motenize your worth.
Be worthy of the income you desire.
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Today is my boyfriend's birthday.
BUT I'm too sick to
celebrate it with him.
I told him,
"Go out and have
fun with your friends."
He refused to.
Instead, he came over.
Cooked me a warm soup.
Took care of my dog.
Kept me company.
What is the sweetest thing
your partner did
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A rush of dopamine hits me.
But I won't be fooled and just sit by.
∙ Add him to my engagement list
∙ Regularly repost his content
∙ SHOW GRATITUDE
Everyone can unfollow you at any time.
Nourish your relationships.
Continue to become
worthy of that follow.
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2024 just started,
and I’ve lost all motivation
because of this unexpected event.
In early Jan, I was having a blast.
∙ Landed high-ticket clients
∙ Started posting on LinkedIn
∙ Audience loved my rebranding
I thought things would be this way, but no.
My grandma passed
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I barely engage.
Yet I grew to 3,000 followers in 6 months.
You can enjoy life outside of X
while building influence and audience.
That's the power of sharing personal stories.
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17 May
Tweet into the void
9 dead followers
Terrified
23 June
Tweet to a loving audience
700+ engaging followers
111 email subscribers
57 course downloads
9 friends made
Inspired
Keep going & don't give up.
Thank you so much for ur love.
Couldn't have done this without u.
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1,800 followers reached 🎉
I started in late May.
3 months later, here we are.
FREE Giveaway coming as a big
thank you to you awesome people.
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Your greatest enemy is yourself.
It is:
- You who refuse to take actions
- You who doubt ur own abilities
- You who judge ur shortcomings
- You who choose to give up
It has always been you,
your own head,
Start being friends with it.
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"Leave me alone!"
I shouted at my mom.
9-5 turned me into a monster.
I was always stressed and angry,
Venting my frustration at my family.
I hated myself, and I finally quit in 2021.
Refuse to evolve into someone you cannot take pride in.
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I’m fed up with storytelling.
I’m stupid for not leveraging my high-income
skills I’ve gained working in tech for 7 years;
McKinsey, Stripe, to name a few.
Tomorrow, I’ll tear down my current brand.
Without pivoting, your brand is dead.
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The beginning is perhaps more difficult
than anything else, but keep heart,
it will turn out all right.
— Vincent Van Gogh
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You're not anti-social.
You just haven't found your people yet.
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"Show, don't tell."
A powerful storytelling principle used by:
- Authors
- Novelists
- Screenwriters
And...
- Twitter content creators
Here's how I use this technique to
gain 500 followers on my 19th day on Twitter.
Case studies included:
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