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Frank Cooper III Profile
Frank Cooper III

@f3cooper

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CMO of @Visa. The power of culture can change the world.

New York, USA
Joined March 2009
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@f3cooper
Frank Cooper III
6 days
If youโ€™re afraid of AI, I have a challenge for you ๐Ÿ‘‡๐Ÿพ
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@f3cooper
Frank Cooper III
4 days
I was honored to join @JabariJYoung to talk about everything from my career journey, Visa's approach to sponsorships and helping creators, my perspective on leadership and success, and the evolving role of CMO on @Forbesโ€™ The Enterprise Zone. Check out the full episode now
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@f3cooper
Frank Cooper III
4 days
You canโ€™t just hop on every trend and expect a gold coin. You have to add real value to peopleโ€™s lives. I recently read a great analogy about this that anyone whoโ€™s played Super Mario Bros would appreciate. Imagine your customer is a little Mario running into obstacles, and
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@f3cooper
Frank Cooper III
7 days
What is your entrepreneurial hot take?
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@f3cooper
Frank Cooper III
8 days
Early Super Bowl pick? With CMC looking this locked in, I know who Iโ€™m choosing... @Visa @CMC_22 @janellejcomedy
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@f3cooper
Frank Cooper III
18 days
What about you? What message would you put in a fortune cookie?
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@f3cooper
Frank Cooper III
18 days
If I could put a message in a fortune cookie, it would be:
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@f3cooper
Frank Cooper III
19 days
Some looping pedal magic to brighten your day from @TASHSULTANAA on @nprmusicโ€™s Tiny Desk:
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@f3cooper
Frank Cooper III
19 days
A lot of artists are afraid of what AI means for their livelihoods. Their concerns are valid, but I donโ€™t think they need to panic just yet. Because I truly believe weโ€™re entering the greatest era of human creativity ever. Of course, weโ€™ll have to get through the lazy period
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@f3cooper
Frank Cooper III
20 days
I hope you can join us for this unforgettable night of entertainment. This event will be livestreamed on @TikTok for fans around the world and reflects our commitment to reimagining the fan experience and creating new spaces for artists to create. Learn more about @Visa Live at
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billboard.com
Benson Boone is set to perform at the Kennedy Space Center's Rocket Garden.
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@f3cooper
Frank Cooper III
20 days
๐Ÿš€ Visa Live is lifting off from @ExploreSpaceKSC Rocket Garden with out-of-this-world talent @BensonBoone!
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@f3cooper
Frank Cooper III
20 days
AI has the potential to usher in one of the greatest creative phases in the history of mankind. No hyperbole.
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@f3cooper
Frank Cooper III
26 days
As more AI content makes its way into our feeds (like the apples below), I believe this is the reason people will gravitate towards the little things that make a moment uniquely human.
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@f3cooper
Frank Cooper III
26 days
The uniqueness in all its imperfections is what people will appreciate most.
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@f3cooper
Frank Cooper III
26 days
And that perspective is an amalgamation of all your experience โ€” where youโ€™ve come from, where you are today, what youโ€™ve learned, how youโ€™re feeling emotionally โ€” spoken through your technique and skills.
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@f3cooper
Frank Cooper III
26 days
He was telling me that too many people were trying to be original by being different, and thatโ€™s a waste of time. He could teach a whole room how to paint an apple, but itโ€™s someoneโ€™s unique perspective that will make it special and memorable.
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@f3cooper
Frank Cooper III
26 days
Too many people are trying too hard to be original, instead of just being uniquely themselves. I had dinner with an artist recently, and he was talking a lot about the differences between being original versus being unique. What he said really resonated with me. ๐Ÿ‘‡๐Ÿพ
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@f3cooper
Frank Cooper III
26 days
Chapter 3 and 4 of the report are now available to read. Be sure to check it out here: https://t.co/isk1M4kEGl
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@f3cooper
Frank Cooper III
26 days
๐’๐จ๐ฎ๐ซ๐œ๐ž๐ฌ ๐จ๐Ÿ ๐ญ๐ซ๐ฎ๐ฌ๐ญ ๐š๐ซ๐ž ๐ฌ๐ก๐ข๐Ÿ๐ญ๐ข๐ง๐  People trust other people. So, now the recommendation of content creators and AI assistants that are tailored to someoneโ€™s personal preferences holds more weight than traditional marketing efforts.
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@f3cooper
Frank Cooper III
26 days
๐ˆ๐ง-๐Ÿ๐ž๐ž๐ ๐ฌ๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐  People donโ€™t even need to go shopping nowadays. Items show up seamlessly in their feeds and blend in with the entertainment native to that platform. Theyโ€™re increasingly encountering products through gaming, influencers, and streaming.
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