The hallmark of expertise is no longer how much you know. It's how well you synthesize. Information scarcity rewarded knowledge acquisition. Information abundance requires pattern recognition. It's not enough to collect facts. The future belongs to those who connect dots.

If you exhibit at trade shows, the easiest way to maximize your leads opportunities is to run content at your booth. Trade shows do a very poorly job at content and the speakers are usually not paid and there just self promoting. Run a content program with good speakers and see

The problem with many eventtech company is that they raise $10/15M and instead of spending on the product, they prefer to waste them on clueless sales people who send random messages and leave voicemails to lists acquired on the internet. No marketing, no relationships, no

‘At our event we are seeing 30/50% of attendees registering a week before the event’ We are in deep crisis mode when it gets to event ops.

We’re thrilled to welcome @NBTJacklyn to #NABShow this year to speak at #ProgrammingEverywhere, produced in partnership with @TVNewsCheck! Mark your calendars for her session on April 14: https://t.co/71fPDesQQY