Eric
@erbuc
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Helping B2B SaaS companies reduce CAC by 40%+ through AI-powered funnel automation.
Bangkok, Thailand
Joined September 2008
The Bangkok tech scene in 2025 is underrated. Cost of living is 60% less than Singapore, talent pool is growing, and you're 1-2 hours from most of Asia. Building a remote dev agency here has been one of my best decisions.
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The fastest way to improve your B2B funnel: Stop asking "how do we get more leads?" Start asking "why are we losing the leads we have?" I've never audited a company that was actually lead-starved. They were conversion-broken. Fix the leak before turning up the faucet.
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Compound > Campaign. Content that works forever > ads that stop when you stop paying. Build assets.
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Prove > Promise. Show CAC reduction with data. Don't just claim it. Numbers close deals.
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Systems > Hustle. 10x your revenue without 10x your team. Document everything.
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Specific > Generic. "B2B companies" = noise "B2B SaaS with $1M+ ARR" = signal Niche down.
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Nurture > Ignore. Cold leads today = warm leads in 60 days. Build nurture sequences.
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Form fields = Friction. Every field = -10% conversion. Ruthlessly eliminate.
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Automate > Hire. One $99/month workflow beats one $65/hour person. Automate first, hire second.
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Attribution = Advantage. Can't optimize what you can't measure. Track everything.
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Quality > Quantity. 150 qualified leads > 500 mixed leads. Filter before sales, not during.
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Speed beats perfect. <5 min response = 7x higher conversion than 24+ hours. Build systems for speed first.
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The $500k lesson I learned building 47 B2B SaaS funnels: 10 rules that always apply:
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30-day challenge for B2B SaaS founders: Track these 5 metrics daily: → leads generated (by source) → % leads contacted within 1 hour → Lead-to-opportunity conversion → CAC by channel → Sales cycle length In 30 days you'll know exactly: → What's working → What's broken
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The lesson: Pretty websites don't solve ugly operations. Fix the machine. Then make it pretty.
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3 months later, he called back: "You were right. We just burned $180k on a website redesign. Traffic is up 40%. Sales are flat. We have no idea what's working." That's when we actually started working together. Fixed his systems first. Then optimized the website. Result: CAC
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The weirdest client call I've ever had: CEO: "We need a new website" Me: "What's your current CAC?" CEO: "I don't know" Me: "What's your lead-to-customer rate?" CEO: "Not sure" Me: "Where do most leads come from?" CEO: "No idea" Me: "Then you don't need a website. You
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YOUR CHOICE: Keep doing what you're doing. Or build systems that compound. The top 20% aren't smarter. They're more systematic.
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BOTTOM PERFORMERS: → No lead scoring → 24+ hour response time → No attribution tracking → Everything manual Same spend. Different systems. 300% different outcomes.
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THE DIFFERENCE? Not product. Not market. Not funding. Systems. Top performers have: → Automated lead scoring → <5 min speed-to-lead → Multi-touch attribution → 80%+ of processes automated
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