🛍️ #Retail and contextual media are rising as the new “performance channels”. Not instead of #branding—alongside it. Because relevance still wins. 🧠 #AI is at peak hype—but also peak scrutiny. Real tech is solving real problems. Everything else? #Cannes cocktail chatter.

💡 #Brand search is being re-evaluated. The idea that brands should pay to be found for their own name? That’s starting to feel like a relic. 📺 #CTV is eating linear—and then some. It’s not just the viewership shift. It’s about #addressability, identity, and interoperability.

Meanwhile, on the Croisette, there’s a different kind of conversation brewing. Some call it chaos. We call it clarity. Here’s what we’re seeing from our vantage point in the #adtech trenches:

🚨 CTV is not the future—it’s the now. And Cannes just made that crystal clear. #Netflix expanding its ad reach via #Yahoo DSP is more than a media deal. It’s a signal: premium #CTV is going fully programmatic, fast. #AdTech #ProgrammaticAds #CannesLions https://t.co/45rv2uROrC

Let’s optimize your path to performance. Technically, it just makes sense. Contact us at sales@e-planning.net or visit https://t.co/4gqRGhom8A #EPlanning #AdTech #ProgrammaticAdvertising #DSP #AIinAdvertising #SupplyPathOptimization

🔌 Direct premium inventory 🤖 AI-powered rCPM optimization 🚦 In-house throttling tech 🎯 Formats aligned to your KPIs Smarter infrastructure = sharper outcomes. #EPlanning #AdTech #ProgrammaticAdvertising #DSP #AIinAdvertising #SupplyPathOptimization

Technically speaking… we’re your smartest programmatic partner. Built for DSPs who want more control, better performance, and cleaner supply paths. 🧵👇 #EPlanning #AdTech #ProgrammaticAdvertising #DSP #AIinAdvertising #SupplyPathOptimization

That’s not an ad slot. That’s a signal. This tournament gives brands the chance to show up with intent, with rhythm, and with relevance. You can’t fake a moment like this. But you can be ready for it. Here’s what to think about: https://t.co/WItEbt8z12 #FIFAClubWorldCup

It’s not just about being seen—it’s about being seen when people care most. 🏳️ When club flags fly in unexpected cities. 📺 When second screens light up mid-match. 📈 When emotion peaks—and attention follows. #FIFAClubWorldCup #ProgrammaticAds #CTVAdvertising #DigitalStrategy

Everyone’s got a campaign. Few have timing. 🇺🇸 The 2025 FIFA Club World Cup is one of those rare windows when timing matters more than ever. #FIFAClubWorldCup #ProgrammaticAds #CTVAdvertising #DigitalStrategy #SportsMarketing #EPlanning #GlobalMedia

The #FIFAClubWorldCup2025 isn’t just football. ⚽️ It’s global attention, cross-screen behavior, and brand opportunity—compressed into one month. If you're thinking beyond impressions, start here! https://t.co/WItEbt8z12 #FIFAClubWorldCup #CTV #AdTech #GlobalMarketing #EPlanning

🏀 The NBA Finals are a global moment—fans are streaming across CTV, mobile, and more. With E-Planning, brands activate real-time, cross-device ads at scale with fraud-free reach. Own the moment: https://t.co/WTZqBL3pZ6 #NBAFinals #CTVAdvertising #ProgrammaticAds #EPlanning

🏆 The #ChampionsLeague Final is more than a game—it’s a chance to win big in ad performance. Tap into #CTV, #AI optimization, & first-party targeting with E-Planning. Your audience is already watching. Be there too. https://t.co/jTn3pHFXqx #ProgrammaticAds #LATAMMarketing

It’s plug-and-play #videomonetization—powered by E-Planning. Curious? Let’s talk → https://t.co/Z692GO4iUx Or visit: https://t.co/hOTGLxwBSS #VideoMonetization #VideoAdvertising #ProgrammaticAdvertising #DigitalPublishing #Publishers #EPlanning

What you get: ✅ New #revenue streams ✅ More video #impressions ✅ Higher #userretention ✅ 100% #inventory control #VideoMonetization #VideoAdvertising #ProgrammaticAdvertising #DigitalPublishing #Publishers #EPlanning

Introducing our Exclusive Video Format: A YouTube-like section that lives right on your site. No ops fees. No complex setup. Full control. #VideoMonetization #VideoAdvertising #ProgrammaticAdvertising #DigitalPublishing #Publishers #EPlanning

🎥 Want to #monetize your #videocontent—without the tech headaches? If you're a #publisher with great videos but no scalable solution, we’ve got you. #VideoMonetization #VideoAdvertising #ProgrammaticAdvertising #DigitalPublishing #Publishers #EPlanning 🧵👇

It’s an exciting time for marketers, media buyers, and anyone eyeing LATAM’s digital future. Read more about it at our blog 👉

This shift is transforming how brands connect with audiences across the region. Local broadcasters, telecoms, and #startups are rapidly launching #AVOD and #FAST channels, unlocking new #programmatic inventory and smarter ways to reach connected viewers.

CTV is not just a global trend—it’s becoming a #LATAM revolution. ✊ As #streaming viewership skyrockets, #CTV ad spend is projected to grow at double-digit rates through 2026, led by powerhouses like #Mexico and #Brazil.