Read the full investigation (with methodology): P.S. Mercury's in retrograde through August 10th. Just saying. 💫.

The $15 Etsy spell is a sideshow. The real mystical economy is built on trust, professionalism, and solving real problems with spiritual solutions. When 120,000+ businesses generate $11.8 billion annually, we're not talking about a trend. We're watching an industry mature 8/9.

Meet the mystical middle class: 16,776 businesses earning $100K-$500K annually. Not Etsy side hustles. These aren't traditional celebrity gurus. Professional practitioners who found the sweet spot:. Mystical enough to differentiate, professional enough to trust. 7/9.

The biggest success story isn't psychics or crystals—it's energy work and other forms of alternative healing: 63,503 businesses, netting $5.2 billion in revenue, averaging $81K annually. 6/9.

Everyone thinks October is peak mystical season. The data says otherwise. Smart mystical businesses track Mercury retrograde (March, July, November) for psychic peaks. December for crystal gifts. January for energy healing. Every cosmic event is a sales opportunity. 5/9

While Etsy witches compete on $15 spells, established mystical businesses operate in an entirely different universe. One psychic studio averages $4,028 per reading (well. card swipe). That's not a typo. 4/9

Forget toilet paper—the real pandemic hoarding was healing crystals. Crystal & mineral shops saw +32% growth during COVID and (here's the kicker) KEPT those gains. Psychics? Back to earth. Americans didn't just panic-buy amethyst. They kept buying it. 3/9.

We already looked at the merchant records of psychic mediums, who have a median annual revenue of $16,546 from payment cards, but where the outliers take home disproportionate earnings. Still we had to go deeper. 2/9

We decided to make it Metaphysical Businesses Week at Enigma. Sure the @WSJ can write about Etsy Witches, but they only cover the demand side of the story. What about the supply side of the $11.8B Metaphysical Industrial Complex, covering witches, psychics, energy healers? 1/9

Behold, data devotees—Enigma peers into the crystal ball of niche industries like psychics and mediums. We find:. - 2,422 psychic brands coast to coast. - Annual Card Revenues from $146 to $71.4 million (led by California Psychics). - California: 517 ventures, $111.9 million

Targeting niche industries like psychics or sound healers?.With traditional tools, you'd be stuck hoping the right NAICS code could magically surface the right businesses. With Enigma’s Explore tool, just search: “Medium practitioners in California.”.Poof—real businesses with

This is the true power of open data. Wu-Tang is for the children. FOIAs are for the adults in the room.

Got you, bro.

The most frustrating part of account based business tools?.You're stuck filtering by industry or NAICS codes. We thought: What if finding business data was as simple as asking a question?.So we built it. Try it out at

Announcing the new Enigma Platform. We rebuilt our entire data infrastructure to deliver a single source of truth on U.S. businesses. The new platform, powered by our proprietary Identity Graph, enables you to:. ✅ See the complete picture of every business, connecting brands,

Happy 4th of July!. While fireworks light up the sky, the real ignition point is in the data. Retailers near state borders consistently outperform inland counterparts in firework sales (avg sales per store) —a direct result of cross-border demand driven by regulatory

Hate to break it to you—but AI can fake entire businesses now. Think:.- Faked documents: business registrations, contracts, and leases.- Authentic but Stolen EIN’s / SSN’s.- Entirely phony websites + digital footprints. That’s why Enigma’s Multi-Source KYB doesn’t just check a

We spent the last year tearing down and rebuilding our core platform. Why? Because business data is messy, and we needed something way more flexible (and future-proof). Graph model, faster updates, AI that actually helps—it's finally live. If you're in the data trenches too,

Your order from Enigma was Received:.1x: Industry leading data quality.1x: SSN verification (fresh from the IRS).1x. The Data on Delivery as the New Golden Goose of the Restaurant Industry. The Enigma newsletter is on your doorstep! Mind taking a moment to let us know how it