Since my FEST talk, I've answered a lot of DMs about the "concrete crypto church" experience I produced for @FWBtweets in Berlin. Truth is, it wasn't a one-off event but rather a 2-year journey aiming to redefine community-driven marketing standards. Here's the BTS 🧵

This weekend was all about examining meaning-making, which helped me notice how subjective marketing KPIs actually are. As Elliot Eisner once said, “not everything important is measurable, and not everything measurable is important.”.

RT @emilyxlai: Must do things in Prague? . Exploring the street as @enaraxr tells me allll about blockchains lacking beauty, when tech fail….

RT @clairekart: who are the best creators in web3?. current short list. @nstlgiaxpress for memes.@Cait_Cavell for videos.@uhCaribe for pers….

RT @nstlgiaxpress: Genuine question: do VCs recognise that ~vibes~ are a moat? I think some do. And honestly, could be a great moat! The sa….

Togetherness ✨That’s what it’s all about :) . Thank you for the kind words, @estmcmxci. So glad that this idea resonated with you.

RT @wwwsublimeapp: "digital crate digging" is beautiful.

The future is both digital and analog. Spaces like @SphereVegas show this mixed genre already emerging. If you're working on purpose-built products and want to co-create engaging immersive experiences WITH and for your community, let's connect and turn up the volume✨

My final advice? Log off. Look inwards, listen to experts less, read fewer trend reports, swap doom scrolling for napkin sketches, hit up a library, or try digital crate digging with @wwwsublimeapp @AREdotNA. Escape the algorithmic fly trap and show us what YOU hope to see next.

What I noticed is that algorithmic democratization leads to mediocre experiences, and we need to see more examples of alternative futures. That's why events like @FWBtweets FEST and @JoinEdgeCity are crucial for reimagining our world (more on digi-villages later 👀).

I've hosted summits all over the world — from NYC's Spring Place to Tokyo and Paris Fashion Week at Centre Pompidou. But I confess, producing these FWB events unlocked a whole new realm of hyper-local, truly collaborative possibilities for me.

All these events are products of @FWBtweets' Event Key Program, which invited their community to co-create their brand: Status isn't just about exclusivity; it's about elevating your core fanbase. Imagine what could be created if you elevated yours?

This became BBW's unofficial closing party 🎉🪩

In Berlin, clubs are our churches and Sundays are for dancing. During @BerBlockWeek this May I hosted our 4th "ceremony" in a former beer brewery. 250 souls visited our "concrete crypto church" and took part in a sermon, communion, confession, and worship under millions of LEDs.

In Spring 23, I transformed a 3000 sqm turbine showroom into a theatrical seance with a Turkish taxi disco ball hanging from a crane. The evening began with a guided breathwork with Japanese oils, followed by a 5-course dinner and a live serenade that felt like a prayer ✨

In Fall 22, I transformed @brightmoments_ gallery into a tropical oasis on a grey Berlin November with Vitamin D-boosting sunset-colored art, edible soil, and a listening session turned dance party. By nightfall, staff and guests were serving each other wine like old friends

In Spring 2022 I found a hidden Bauhaus gem inside a construction site overlooking 5 iconic Berlin landmarks. This was FWB Berlin's first event key "ceremony" - we dined, wined, explored the building, solved riddles, and carried on talking late into the night at a local bar.

In "Status and Culture" @wdavidmarx says that building for "everyone" leads to monoculture. Everyone is part of a culture, but culture isn't about everybody; it's about somebody. The event recaps you'll see below are about and were designed specifically for the Berliners in FWB.

In my FEST talk I shared a set of production tips inspired by "native apps" for our human OS called "native human experiences". * Native (specific).* Human (emotional + sensory).* Experience (complete journey). Here’s a recap of this framework in action:.

Over 2 years, I've hosted 4 @FWBtweets Berlin events - or "ceremonies" - all with 86%+ attendance and positive reviews. Something's working! So I decided to share my personal framework for community building that blends function + beauty to create elevated community experiences.

In the age of AI, human creativity is more valuable than ever. People are wired for beauty and touch. Apple proved it. To foster real connection in physical and virtual spaces, we must blend function with aesthetics and design new business models that protect and promote art.