Eloise Cook
@eloise_cook
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Publisher @Pearson for Pearson Business Books and FT Publishing. Looking for inspiring and practical business and personal development books. She/her
London, England
Joined June 2012
I'm focusing my attention on LinkedIn. Follow me at or sign up for my fortnightly newsletter at
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Suggestions and advice for authors from a leading business book publisher
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Check out the latest article in my newsletter: how we are testing a quicker, more informal method to deciding about book proposals at @Pearson. It's faster and gets feedback to the author sooner. #publishing #authorcoach #bookproposal
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I've written previously about the work that goes into preparing a project to go to the editorial board at Pearson. See my series called What goes on behind the scenes? 2.
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Check out the latest article in my newsletter: 20 tips for business book authors covering proposals, writing, production and marketing. via @LinkedIn #businessbooks #authorcoach #bookproposal #bookmarketing.
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I wanted to try something different for June last month, so I posted one short tip for business book authors every weekday. The aim was to distil my expertise into soundbites and I covered proposals,...
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Check out my latest newsletter: Like any industry, publishing is full of jargon or familiar words used unfamiliarly. Some clarity on publishing terminology at Pearson, and how it works. #authorcoach #businessbooks #production #printing.
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Check out the latest article in my newsletter: Should I have a book launch? A lot of authors expect to have a launch for their newly published book. Here are some tips and ideas on getting it right. via @LinkedIn #businessbooks #authorcoach #booklaunch.
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Writing and publishing a book is a big undertaking, so I understand that some authors want to celebrate their achievements. Book launches can be a good thing, if done with the right expectations, so...
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Celebrating two years of The Pearson Business Book Club and learning from how authors answer the 3 questions we always ask #businessbooks #bookclub #authorcoach #publishing via @LinkedIn.
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We've been running the Pearson Business Book Club every month for two years this May. What started as an idea I had to engage more with readers has been a really enjoyable part of my relationship...
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FOUR books shortlisted in the Business Book Awards! via @LinkedIn.
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I'm delighted to share that Pearson have FOUR books shortlisted for The Business Book Awards 2024. Congratulations to our authors and very much looking forward to finding out who wins.
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Check out the latest newsletter: How do you ensure the quality of your published content? Quality is a big part of why authors want to publish with Pearson, and why we strive to do what we do. #publishing #authorcoach #businessbooks via @LinkedIn.
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I thought I'd try a new LinkedIn Creator feature which gives ideas for posts using AI. I chose this one as I think quality is a big part of why authors want to publish with Pearson, and why we strive...
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Check out the latest article in my newsletter: Should you enter your business book for an award? via @LinkedIn.
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If you're curious about the different business book awards, I've collected some information about a few, with some thoughts on why they're worth entering and what to bear in mind. What business book...
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Check out my latest newsletter: Feedback is hard. The feedback process can be daunting for authors. Here are some tips and thoughts on how to make the process easier. #authorcoach #editing #feedback #businessbooks
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I've written a lot about the different types of editing, why you shouldn't write in a vacuum, and how manuscript writing and development works at Pearson publishing process works at Pearson, but I...
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Check out the latest article in my newsletter: What sort of artwork should you have in your business book? What do you need to bear in mind? via @LinkedIn #authorcoach #publishingtips #accessibility #artwork.
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I am having a lot of conversations currently with authors about artwork in their books - what to have, and how it should look, so I wanted to share some thoughts on what works and what you need to...
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Check out the latest article in my newsletter: Who am I? I thought it might be time that I explained a little about my job, and how I got here. It's always been about books for me. via @LinkedIn #authorcoach #businessbooks #publishingjobs #aboutme.
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I thought it might be useful or interesting if I shared a little about myself, what I do, and how I got to where I am. It might also be valuable for anyone interested in getting into publishing.
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Check out the latest article in my newsletter: Have you considered an author email newsletter? Some thoughts on why it's a good idea. #authorcoach #bookpublishing #authormarketing #emailnewsletter via @LinkedIn.
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I've written before about the author's role in marketing their book and tried to emphasise that it's no longer enough to expect the publisher to do it all for you. We want to maximise opportunities...
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Check out the latest article in my newsletter: How to find a publisher for your business book. If you don't know where to start, here are some tips and questions. via @LinkedIn #authorcoach #businessbooks #bookpublishing.
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If you're a regular, you might have picked up on the odd reference that I receive proposals for books I can't publish. Whether it's a topic Pearson doesn't publish, or it's a textbook meant for a...
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My last newsletter of 2023 - looking back at what we've achieved in 2023 and a sneak peek of what's coming in 2024. Happy holidays! via @LinkedIn #publishing #businessbooks.
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It's been such a busy year here at Pearson, so I wanted to reflect on what we've achieved this year, and what's coming in 2024. This year We published 16 books this year, a mix of first and new...
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RT @Guylubitsh: @Hult_Business @Forbes Wonderful to be mentioned @Forbes de-escalating conflict is highly relevant in today’s organisations….
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Check out the latest article in my newsletter: Should I use a ghostwriter for my business book? via @LinkedIn #publishing #businessbooks #authorcoach.
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Sometimes authors who are struggling to write their book ask if they should employ a ghostwriter, and it's usually because they are too busy to write. I've written before about How many authors does...
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Check out the latest article in my newsletter: I'm doing NaNoWriMo and writing a novel this month. What am I learning about being an author? #authorcoach #NaNoWriMo #bookwriting via @LinkedIn.
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I'm doing NaNoWriMo and writing a novel I've spoken about writing a book for authors previously, which I'd still like to do, but is currently on hold as I focus on this newsletter. But I've always...
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Check out the latest article in my newsletter: Do you finish every business book you start reading? via @LinkedIn #authorcoach #businessbooks #reading.
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The ever-wise Gretchen Rubin has written a lot on why you should stop reading books you're not enjoying and I've tried to take this advice on board. But how does this apply to business books or books...
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Check out my latest newsletter: What are the different types of editing? If you're confused, this should clarify the difference between developmental editing, copyediting, and proofreading. #businessbooks #authorcoach #editing #copyediting #proofreading
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One of the advantages of publishing with Pearson is the editorial input that authors receive. I am heavily involved during the manuscript writing, giving authors feedback and suggestions to improve...
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