We create communities that people love 💜⚡️ We use data technology and social media to understand communities better than anyone on the planet. P.S. We’ve got a new website. Check it out here https://t.co/pWItfwNEoY 😉 #communityfirst #socialmedia #publishing

Are NFTs overhyped or undervalued? We would love to hear what you think 👇 #NFT #digitalart #NFTMarketing

We’re starting to see brands launch their own NFTs, like Marvel or Mcdonalds' with the ‘Digital McRib’. In 2022 we may see an uptake in brand campaigns using NFTs. We will have to wait and see how more mainstream communities react 😎

What does all of this mean for brands and online communities? The answer to this isn’t solid, but communities are popping up around tokens🧐 Which of these NFT collections have you heard of?

An NFT (non-fungible token) is best understood when broken down into simple terms. The majority of NFTs are part of the Ethereum blockchain; Ethereum is a cryptocurrency like Bitcoin. Currently, the most common use of this technology is to sell one-of-a-kind digital art 🔥

NFTs... You’ve probably heard this word but aren't sure what it means, let alone how it relates to online communities 🤔

⚡️ We couldn't end the week without sharing some exciting news. 🤩 Our very own in-house superstar, Toni Trevillion, won the Digital Community Leader of the Year in the Digital Women Awards. Join us in congratulating Toni on a well-deserved award ⬇️

We are delighted to be a sponsor of tomorrow evening's '@Bandofbuilders Charity Ball' 💃 A remarkable evening celebrating the incredible work of this charity: set up by tradespeople to help other tradespeople in need. Check out BOB here 👉 https://t.co/i59MhPXy7t

Have a super cool project with a huge community, I need a solidity developer! Can be based anywhere in the world, who knows some web3 rockstars???? Hit me up #web3 #NFTCommunity

We have been shortlisted for a B2B Marketing award this evening for our work with @Citroen Fingers have officially been crossed! 🤞

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We want to share some amazing news to finish off on Friday 👏 A massive congratulations to Maddie Charles who has been listed as one of @The_Dots_UK 100 Black trailblazers 🎉

SO proud of our very own Joe Whittaker (@AvgJoesJoinery) who's currently in @Channel4's new series Handmade: Britain's Best Woodworker! 🤩👏 His bed creation last week was INCREDIBLE - can't wait to see what's in store on tonight's episode! 👀 #handmade #britainsbestwoodworker

Read the full article to find out what our content pillars are for @onabudgettv and @_Onthetools and explore some of the ways that we use content pillars in our communities. https://t.co/LyCWGHbiAv

“The main way that we come up with content pillars is by really deep-diving into what the communities are already doing, what they’re talking about.”

It’s important to choose content pillars that resonate with your community so that you can provide valuable content. As Head of social, Abbie Swindell explains:

🌎Our final Black History Month icon is Henrietta Lacks. Henrietta's story highlights the racial inequalities that exist within the healthcare industry in particular. Find out more about Black History Month 2021 here https://t.co/c3avAPwTu8

Content pillars can help you to clarify your niche, organise your content, and promote positive change within your communities. Find out what our content pillars are for @onabudgettv and @_Onthetools and explore some of the ways that we use content pillars in our communities.

“Why don't we set up a weekly live show where we can get people to engage with us and tell us exactly what their pain points are? That way, we could then try and help them fix it.” Find out more about Talking Trade and @_Onthetools from Chief Content Officer, @adam_barrie

A big congratulations goes to @AvgJoesJoinery for winning this month's Electric Award ⚡ Not only this, but you'll be able to catch Joe's mug on telly this week on @Channel4 's "Handmade: Britain's Best Woodworker". Tune in tonight at 8PM to watch! 📺

For Black History Month, we're sharing some of the characters and activists that have been nominated by the team. This week, he floats like a butterfly and stings like a bee. Upon his refusal to be drafted, Muhammad Ali said, "I ain't got no quarrel with those Vietcong.”