Edited Capital
@editedcapital
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Former founder-operators on a mission to rewrite the story of early-stage tech investing. Small tech buyout PE fund. B2B & tech-enabled services.
Denver, CO
Joined February 2019
Right now, hundreds of tech companies with real customers and sticky revenue live in a space the market hasn’t named yet. This is often how new categories emerge: in the companies that don’t fit the storylines of the last cycle but are quietly writing the plot of the next.
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Founders see companies differently because they remember what actually happened inside the room. In a market where the numbers are messier and the stories behind them matter more, that perspective becomes incredibly valuable.
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The investors who win this decade won't be waiting for 2021 to return. They'll be the ones who adapted. Here's what we're betting on 👉 Full post: https://t.co/wMdIOB7rte
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Since acquiring @ThirdChannel3C in 2020, we've watched them prove that execution excellence is retail's ultimate competitive advantage. Clients like Adidas and YETI. Real-time insights that drive ROI. Their latest on field audits vs. store visits:
linkedin.com
Retail competition is fierce, and every detail at the shelf matters. A missing product, poorly executed display, or non-compliant promotion can quickly translate into lost sales and weaker brand...
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The best investors look beyond the numbers. Krista Morgan is sharing how thinking like a founder helps uncover what data alone can’t. The bigger picture is where real opportunity lives.
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We're all getting hit with early holiday promos right now. The team helping brands cut through that noise and build lasting customer relationships: @AnnexCloud, one of our portfolio companies. Check out their practical Q4 gut check for loyalty leaders:
loyaltylounge.annexcloud.com
Build lasting holiday loyalty by turning one-time holiday shoppers into customers who stay with your brand all year.
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Krista recently broke down the 5 ways thinking like a founder changes how she invests. Here’s the quick answer, or read the full blog for a deep dive → https://t.co/Rm6qGGyVXe
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Smart investors take time to understand the founder POV. Insights from @RaidoCapital: • Diverse founder teams have 2x success rate • Adaptability & investor alignment are key • Buyouts funds are emerging to help post-VC, pre-PE founders rebalance https://t.co/sQRVhbTprh
raido.capital
Adaptability has become a key founder trait, and alignment a modus operandi with investors. For Fintech founders, shifting team mindsets and securing support during transitions often requires new...
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Krista Morgan built P2Bi to $10M+ revenue. Then external fraud forced a complete restructure. Ultimately, building a company and facing unexpected pivots prepared her for investing in a way nothing else could. “It’s made me a stronger, better leader.” #FounderMindset
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Having hard conversations early builds resilience. 💡 At @COStartupWeek, Krista Morgan shared why founders should plan ahead—addressing equity splits and the “5 D’s” (death, disability, divorce, disagreement, distress) that can make or break a company. #COStartupWeek #CSW2025
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We’re excited to share that Krista Morgan will be speaking at @COStartupWeek on Sept 16! She’ll be on the panel “From Successful to Significant: Protect and Build Your Capital for Planned and Unplanned Exits.” 👉 Register today: https://t.co/UcxXooJsZg
#COStartupWeek #CSW2025
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We’ve been heads down building + backing founders, but we want to keep you in the loop. That’s why we started The Rewrite: our quarterly newsletter with portfolio updates, fundraising news, and fresh venture insights. Subscribe 👉 https://t.co/c2pGroqlXu
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What do Adidas, Titleist, and Luxottica have in common? They trust @ThirdChannel3C to elevate in-store retail. With skilled reps and smart tech, they turn real-time insights into sales—at scale. We're proud to have them as one of our portfolio companies.
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The traditional script for building startup communities says it's all about what you can get. @bfeld's new book "Give First" rewrites that narrative. Essential reading for anyone building something meaningful. Excited to explore these principles with Brad as our new advisor.
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Our 100-day plan is the "secret sauce" for a reason. It aligns teams and creates momentum from day one. Our playbook turns complexity into clarity—fast. Operator-led execution is the difference.
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Alternative investments have quietly tripled in size since 2015, reaching $18.7T in AUM. The shift isn’t just significant. It's seismic. It's not about competing with VC—it's about recognizing that multiple paths to success can (and should) coexist.
cbh.com
Learn how blockchain, AI, and automation are transforming private market investments through tokenization, smart contracts and AI-driven platforms.
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LinkedIn is tougher than ever for B2B brands and we’ve seen it firsthand. Our in-house team @CleverFunnel turned months of testing into a webinar: “Why Your LinkedIn Strategy Stopped Working (And How to Drive Leads in 2025)” July 31 | Free + Recorded https://t.co/QkZ3zUtgAj
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Since sharing our 2025 white paper last week, one section stands out as a clear favorite: the Strategic Acquisition Playbook. - Identify undervalued tech - Drive operational value - Plan for premium exits Download the full guide: https://t.co/UoyqisiROv
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We're thrilled to announce our acquisition of @AnnexCloud, a leading enterprise loyalty platform trusted by 60+ global brands. A big step forward in backing smart, sustainable B2B SaaS growth. Welcome aboard! https://t.co/x5gYIjy9ns
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Just dropped: Our 2025 playbook on the biggest disconnect in tech investing. The opportunity? Capital-starved tech companies with strong fundamentals trading at attractive valuations. Learn to acquire and transform these assets into profitable exits. https://t.co/hRKhGuMhnf
editedcapital.com
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