Dan Taylor
@edantaylor
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Vice President, Global Ads at Google. I tweet about digital marketing and advertising. RT ≠ endorsements. Ravens fan, Private pilot. Husband, son, dad & friend.
Joined February 2009
RT @NewsFromGoogle: “We won half of this case and we will appeal the other half. The Court found that our advertiser tools and our acquisit….
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RT @alextcone: IAB Tech Lab published a report on Privacy Sandbox today, and I wanted to share the team's POV:.- We always welcome input fr….
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My favorite tip in securing a safer online experience? Click the three dots beside any Google ad. That’s your shortcut to My Ad Center to tune your ad preferences, and to Ads Transparency Center, a searchable hub of all ads served from verified advertisers.
blog.google
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Twitter.Shyam Venugopal, @PepsiCo: “Cookie deprecation accelerated our journey. Places where we have been testing out [include] accelerating our first party strategies.”🎯. Check out more tips on how to cut cookies with @CampaignLiveUS.
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80% of people say they are concerned about the state of their online privacy. @Google is dedicated to protecting your personal info. On #DataPrivacyDay, take a few minutes to do a privacy check-up at
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As a Ravens fan, I'm hoping to see my team at #SuperBowlLVIII. And @YouTube is the place for fans to watch iconic ads and for brands to maximize their campaign impact. In fact 88% of adults will watch #SuperBowlAds on YouTube.
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Google Ads is rolling out the conversational experience in US & UK, soon to all advertisers globally in English. Powered by Gemini, our largest and most capable model, it helps advertisers and agencies build better-performing Search campaigns.
blog.google
The conversational experience in Google Ads is now powered by Gemini and beta access is rolling out to all English language advertisers.
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This week, we unveiled a new way to search at #SamsungUnpacked. Circle to Search allows you to search anything on your @Android phone with a simple gesture — without switching apps. Learn more
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We have responded to the European Commission’s statement of objections about our #adtech business. The core of this case rests on flawed interpretations of the ad tech sector. Read more on our blog: and on
reuters.com
Alphabet's Google on Friday criticised a potential order from EU antitrust regulators to sell part of its lucrative adtech business, saying it was disproportionate and not right for its advertising...
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Today Google launched Gemini, our largest and most capable AI model built from the ground up for multimodality — reasoning seamlessly across text, images, video, audio, and code. I'm excited about how it can help improve daily lives.
Introducing Gemini 1.0, our most capable and general AI model yet. Built natively to be multimodal, it’s the first step in our Gemini-era of models. Gemini is optimized in three sizes - Ultra, Pro, and Nano. Gemini Ultra’s performance exceeds current state-of-the-art results on
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ProSE represents a miniscule amount of our Search Partner Network. Adalytics' revenue implications related to small sites like the examples we've reviewed are frankly absurd. 5/.
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On ProSE, ads may appear based on the user’s specific search query; they are not targeted to, or based on, the website they appear on. Websites who merely implement ProSE do not get any ad revenue from those ads. 4/.
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The examples shared are from our Programmable Search Engine (ProSE) product, a free search tool we offer to small websites so that they can present a search experience directly on their sites. 3/.
programmablesearchengine.google.com
Help people find what they need on your website. Add a customizable search box to your web pages and show fast, relevant results powered by Google.
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We’ll review the report Adalytics published today, but our analysis of the sites and limited information already shared with us did not identify ad revenue being shared with a single sanctioned entity. 2/.
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Adalytics has established a track record of publishing inaccurate reports that misrepresent Google’s products and make wildly exaggerated claims. 🧵.
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Helpful update & guidance from the Chrome team for Website developers.
privacysandbox.google.com
If your site uses third-party cookies, it's time to take action as we approach their deprecation. To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th,...
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Excited to see #DemandGen roll out broadly. Congrats to the team for helping advertisers deliver 'thumb-stopping' creative that that drives ROI across Google surfaces.
blog.google
Learn how Demand Gen campaigns can help you drive better results across YouTube and Google. See new case studies, videos, tips, and more.
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