Modern problem. Ancestral solution.

Why we put beef tallow in our protein bars: It's shelf-stable without hydrogenation, provides sustained energy without blood sugar spikes, contains CLA and fat-soluble vitamins, pairs perfectly with grass-fed beef protein, and tastes incredible (especially with coffee).

https://t.co/76SZ1SGM7Z

your body 1000 years ago: "give me fat from animals" your body now: "give me fat from animals" food scientists: "here's canola oil" your body: "what the f*ck is that"

https://t.co/OJ3Z0WIq3W

Comparing PRIMA to other protein bars is like comparing a ribeye to a Hot Pocket technically, they're both "food" but like... come on

The food industry convinced you this was extreme. It's not. It's just food.

Your body evolved to recognize these foods—digest them efficiently, extract their nutrients, use them for energy and repair.

It's grass-fed beef (not soy protein isolate), animal fats (not seed oils), raw honey (not maltitol or sucralose), mineral-rich salt (not "natural flavors").

Real food doesn't need a marketing campaign.

Your Nonna called, she says you need to eat something.

Your body metabolizes it differently than table sugar - slower glucose release, no crash. This is why we sweeten with honey, not artificial sweeteners or sugar alcohols.

Unlike refined sugar, it contains enzymes that aid digestion, antioxidants and polyphenols that support immunity, trace minerals like calcium, magnesium, and potassium, and natural antimicrobial properties.

Raw honey might be nature's perfect sweetener.

Food companies spent 50 years teaching you to fear fat while sneaking seed oils and sugar alcohols into everything, and you wonder why nobody feels good.

Eat like it matters. Because it does.

They called it "natural flavors" because "lab-created compound #47B" didn't test well with focus groups.

Tallow: rendered from beef suet, stable at high heat, recognized by your body as food, contains fat-soluble vitamins. Seed oils: chemically extracted with hexane, bleached, deodorized, oxidizes easily, drives inflammation. Choose accordingly.

Beef tallow has been used for thousands of years. Seed oils have been used for about 100.

The ingredients list is the flex.