If it’s not authentic, it breaks. If the vision isn’t aligned, it fails. If the culture isn’t at the centre, it doesn’t move. This is what happens when brand and club show up for the same goal. Together. Watch the full session here

Authenticity isn’t optional. It’s the whole game. Simon Bus didn’t hold back when talking about what made the @snipes_usa x PSG partnership work. This wasn’t a logo placement or visibility. It was about shared values, shared ambition, and building something real.

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🚨 Next week Tuesday, 27th May at 4 PM BST: @snipes_usa x @PSG_English - Community-Led Culture LIVE. This webinar dives deep into SNIPES’ bold #fan strategy with PSG. Sign up once for access to all 3 sessions — including @Pringles #brand #influencers

🚨 Today at 4 PM BST: @Pringles x #Fan Culture LIVE. How did a cold footballer and a fiery flavour combine to generate huge results on social?. By putting fans in control of the story. Sign up once, get access to all 3 webinar sessions

💡 Fans don’t want polished ads. They want realness, creativity, and connection. The next 3 years belong to the talent who can deliver that and the brands who let them. Download the full here:

👟 Brands getting this right?.@Nike with Caitlin Clark.@SNIPES with @djkhaled.@BudLight with Post Malone.@PlayStation with the UCL collab.@McDonalds with @KaiCenat.Each embraced talent’s authentic voice.

🎶 In music, rising stars like @Tyllaaaaaaa, @Latto, @temsbaby, @asakemusik, and @sabrinacarpenter are driving global fan engagement.

🎮 In gaming, it’s creators like @IShowSpeed, @KaiCenat, @MrBeast, @xQc, and @pokimanelol leading the way. Their ability to build real-time fan connection and bring brands like @Nike, @McDonalds, and @PlayStation along is unmatched.

🏀 In sport, names like @KMbappe, @ErlingHaaland, @LamineeYamal and @ilonamaher top the list. Not just for performance, but because they build culture, break norms, and connect deeply with fans.

🔥 We uncovered 5 new rules of talent activation that every brand should know:. 1. Squad Effect. 2. On Their Shoulders. 3. Remix Masters. 4. Real-Time Ethos. 5. Unscripted Moments. These are how brands win attention AND fans.

🏆 We ranked the 45 Most Valuable Voices — from rising icons like @caitlinclark22, @Tyllaaaaaaa, @IShowSpeed to global megastars like @MrBeast and @jude_bellingham. These names aren’t just famous. They shape culture.

We spoke to our Fan Intelligence® Network of over 11,000 culturally connected fans across sport, music, and gaming. Combining it with Fan_Intelligence®_AI here's what we uncovered:. Link to the Talent Report 2025:

Activating Athletes: Delivering Impact with the Biggest Names🎙️. Owen is joined by Matt McKie, Marketing Director @ManUtd to discuss Athlete Partnerships in 2024.

THE BEST AGENCY IN SPORT 🏆. We are delighted to have won Agency of the Year at the @SportIndustry Awards last night. A huge thank you to every member of our amazing team, our clients and our partners for making this happen!

Episode Three of Fan Futures is now live! 🎙️. We sit down with Eni Shabani, founder of @RisingBallers_ to identify six of the most exciting young talents expected to have a breakout year. Who makes the cut? And how can your brand make the most of them? ⚽.

Ahead of a big Summer of Football, the @eartotheground team were on set with a very familiar face this week. Big Meeks (@bearfacedtalent). Keep your eyes peeled for the final work with one of our newest clients!

The team attended the @FootieBlackList Awards last night. A fantastic evening to celebrate Black excellence in football and to witness the recognition of notable and well-deserving individuals in the industry. Congratulations to the winners!. #FBLCelebration

The team headed to London yesterday to visit @SportIndustry to present at the Judges Day following our Agency of the Year nomination. We came 2nd last year, having previously won the award back in 2021, so are hoping to be back on top at the awards ceremony next month! 🏆

Ear to the Ground has been awarded the Silver EcoVadis accreditation, placing the agency in the top 15% of companies globally when it comes to sustainability performance 🌍 A significant step on our journey to BCORP, well done team! 🌱

It's a date @SportIndustry!. We're thrilled to be shortlisted for the Sport Industry 'Agency of the Year' award for the fifth time! Congratulations to the other nominees, we can't wait for another brilliant night!. #FEVOXSIA