Amin
@eCom_Amin
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scaling dtc brands with google ads.
London, England
Joined November 2024
we're stealing $100k+/month from facebook advertisers using one google ads feature they don't know exists (and facebook can't do anything to stop it😁) here's the "Conquest Campaign Framework" eating market share: everyone fights on facebook meanwhile google shopping is wide
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most ecom brands are running on vibes not metrics they launch a shopify store, dump $5k into meta ads, get a few sales and suddenly they think they've built a business then month 3 hits and they're confused why profit disappeared here's what actually happened: you built a
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we test 200 creatives per month and 194 fail but the 6 that work generate $2M+ here's the "Volume Velocity Method" that turns creative testing into a money printer: everyone thinks they need the perfect ad you don't need the perfect ad you need 200 bad ads to find 6 good ones
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i've seen this movie too many times and the ending is always the same brand hits $100k months on facebook, founder starts feeling invincible, posts revenue screenshots, hires two VAs and signs a lease on warehouse space then one random thursday morning their business manager
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don’t be fooled for every breakthrough or W i have best believe there are 1000 headaches and frustrations behind it it just is what it is atp when i zoom out, i see the silver lining feels like i’ve lived 1000 lives already
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this is why i always tell people to get on google ads smh some of my clients are pushing 500k+ months on Google and i barely have to touch the account lol it’s easily the most consistent and stable platform when you KNOW how to run it
Today is by far the worst performance of 2025. It has been getting worse and worse throughout the month. Now it's almost unbearable
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everything you need to make $100k/month in 2025: -google ad account -chatgpt subscription -shopify store -alibaba supplier -filipino VA -stolen competitor strategy -american express business -delusion of grandeur -erectile dysfunction from stress -therapist on speed dial -north
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your problem is you think black friday prep means designing a banner and scheduling an email then november 23rd hits and they're scrambling to update ad copy, spinning up new campaigns with zero data and competing in auctions against accounts that have been warming up for weeks
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the majority of brands owners think they're running google ads when really google is running them they launch a pmax campaign, select "maximize conversions" and enable every single auto-apply recommendation because some youtube guru said "let the algorithm do its thing" then
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most ecom brands treat google like a plan b when it should be plan a they'll dump $50k into meta, hire a tiktok creator and test influencer partnerships before they even consider setting up a proper google ads account then when meta burns them or cpm spikes during q4, they
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i've audited over 70 ecom accounts in the last 8 months and the pattern is embarrassing everyone blames google when their own backend looks like a crime scene conversion tracking firing twice, purchase events missing transaction ids, gmc feed rejecting 60% of products because
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most ecom brands treat q4 like a sprint when it's actually a marathon you should've started training for in september they're out here planning their black friday "strategy" on november 15th thinking they can just flip a switch and print money meanwhile google is sitting there
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this hits different because it's true most ecom founders are flexing their revenue screenshots while sitting on a time bomb they think diversification means running tiktok ads AND facebook ads like that's some kind of strategic genius newsflash: two dopamine casinos don't make
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ngl most brands are one update away from zero ironically they have great offers but the problem is 70%+ of their revenue lives on meta ads i made a step-by-step guide on how to: - plug google ads in as your second engine - fix tracking and attribution - protect cashflow
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don’t trust anyone that over-promises or makes crazy claims they are desperate to sell you something more often than not 98% of services are underwhelming transparency and honesty is the way
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stop falling for the “double your budget every 7 days” fallacy please it sounds really sexy when you hear that all you have to do is double your ad spend and algo will do its work but in reality, thats the fastest way to ruin your ads and create algorithm chaos google isn’t a
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honestly tired of seeing this but EVERYONE thinks scaling on google means throwing more money into pmax it’s like the default move when performance dips: “increase budget and trust the algo” F*CKIN CRAZY you’re thinking google ads are magic but the reality is it’s a
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half of the “google ads experts” you see online wouldn’t survive one month running their own account they’re good at recording tutorials with miro boards like every other info guru but they suck at reading dashboards they understand impressions but dgaf about intent and the
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you can scale any ecom store from $10k to $100k without any fancy creatives or funnels and i say this after scaling 47+ brands to multi 6-7 figures, it’s too easy keep reading so you can avoid 6 months of confusion because most gurus will try to sell you google ads courses and
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most ecom brands never cross the $20k/m profit mark not because they have a shitty product, but because their marketing systems aren’t stable or reliable they are seduced by meta because it looks fast with those flashy dashboards, instant results and algorithm “magic” it feels
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