Rizq | DTC Alchemist
@dtc_alchemist
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brand + agency owner | Producing ad creatives & funnels that scale past 6-7 figures in spend for brands like Cocunat, dbrand, Nordic BioLabs, MD Exam, and more
Singapore
Joined February 2023
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Pinned Tweet
In 2023, I quit my 5k/mo job at a 9 fig brand
my partner quit his 9k/mo job at an 8 fig brand
rented a place together & turned the living room into an office + mini warehouse
no sofa, no tv, no distractions
we live and breathe ecom
2024 will be our year
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Made a 22min vid breaking down the END-TO-END ad creative production workflow I’ve used to drive $30M+ in DTC sales for clients & internal brands
Gain insights into internal frameworks, tasks, SOPs, software, etc
Like + comment “DTC” & I’ll DM
*MUST follow, 48hrs only*
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Just made a Notion Guide on the EXACT UGC Scriptwriting Process we used to drive $29M+ in sales in the last 6 months
DTC Brand Owners: This is the 🔑 to a FULL pipeline of high-converting video ads each week
Just like & comment “SCRIPT” & I’ll DM
*MUST follow, 48hrs ONLY*
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Made a 20min vid explaining the creative testing, analysis, iteration & scaling systems we used to drive $30M+ in FB & TT ads revenue
Gain access to internal frameworks, benchmarks, workflows, charts, and SOPs 📁
Just like & comment “DTC” & I’ll DM
*MUST follow, 48hrs only*
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Just made a Notion Guide on how we've leveraged Chat GPT in our creative workflows to drive over $6.5M in just the last 27 days
DTC brand owners: Steal our prompts in this guide to triple your creative efficiency & output
Like & comment “AI” & I’ll DM
*MUST follow, 48hrs ONLY*
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Forget your "TikTok made me buy it" or "I'm obsessed"
Test out these 6 scroll-stoppers for your next batch of ad creatives:
[Make sure to save this]
5
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Just made a step-by-step Guide on the creative research process we used to drive $16M+ in sales in the last 2.5mo
This guide will be 🔑 to unlock a FULL pipeline of scalable angles & ideas each week for your brand
Like & comment “RESEARCH” & I’ll DM
*MUST follow, 48hrs ONLY*
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Just made a Notion guide breaking down each one of my winning TOF creatives
DTC Brands: Double down on these different ad styles NOW to fill your funnels and acquire more new customers before the CPM spikes in Q4
Like & Comment “TOF” and I’ll DM
*Must follow, 48hrs only*
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Video Ad of The Week
#8
SCENE-BY-SCENE BREAKDOWN for one of our best-performing video creatives
This ad has been running for more than 3 months:
→ 41.52% Hook Rate
→ 29.53% Hold Rate
→ 1.53% Outbound CTR
→ ROAS 38% Higher than Average
Let's dive into it 🧵 👇
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Just made a step-by-step Guide on the exact research process we used to drive $30M+ through our ad creatives
This guide will be 🔑 to unlock a FULL pipeline of scalable angles & ideas each week for your DTC brand
Like & comment “RESEARCH” & I’ll DM
*MUST follow, 48hrs ONLY*
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Just made a Notion Guide on how we've leveraged AI for research, hook generation, writing full ad scripts, and more
DTC brand owners: Steal our prompts in this guide to triple creative efficiency & output
Like & comment “AI” & I’ll DM
*MUST follow, 48hrs ONLY*
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We've generated well over $30M in DTC sales for clients and internal brands
Following just a simple, 9-Step Creative Scaling System
We charge $8000+/mo for this system, but today you will get it for free
🧵A Masterclass Thread
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Made a video breaking down our creative testing & analysis workflow that has enabled us to test 1000s of creatives and drive $30M+ in FB & TT ads rev
DTCA brands: Leverage this to find more winners, quicker
Like + Comment "Workflow" to get access
Must follow, 48hrs only
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Just made a Notion guide on how I've built an in-house performance creative team that has driven $26M+ in Q4 '22 alone
👉 DTC brand owners: Gain access to hiring SOPs, job post templates, salaries, etc
RT & comment “TEAM” & I’ll DM
*MUST follow, 24 hrs only*
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After testing 21,600+ hooks over the last 3 years, I’ve cracked the code
I’ve figured out the EXACT secrets top direct-response advertisers use to consistently bait their ideal customers to get massive SCALABLE results
Ecom Brands, Save This: 🧵
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Must-have resources for brands looking to consistently produce CPA-crushing video ads each week 👇
✅ UGC Brief Template
✅ Scriptwriting Template
✅ Video Walkthrough
✅ Scriptwriting Guide
Like & comment “ME” & I’ll DM
*MUST follow, 48hrs only*
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The Ad Creative Masterclass is finally LIVE
I've been working on this for all of Q3
I recorded 12 videos on how to master the art of DTC ad creatives so you can get the most out of your Q4
DTC brands, it's completely free, take this and give it to your creative teams
The link
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We've generated well over $30M in revenue for not only our clients, but our own internal brands as well
Following just a simple 9-Step Creative Scaling system
Rocket scale past $1M/mo is GUARANTEED
🧵Here's the breakdown (you're gonna want to bookmark this):
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Q4 last year I drove $7M+ in FB ads revenue for just ONE of my clients
Documented all learnings & made the Ultimate Guide to Creative Testing where I cover:
👉 Account Structure
👉 Testing Strategy
👉 Analysis & Optimizations
Like & comment “TEST” and I'll DM
*must follow*
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In ecom, you need to move FAST
When you think of something, do it.
New creatives, funnels, offers
Attack them instantly
Money loves speed
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5 Winning Facebook Ad Formats That Will Scale in 2024:
After testing 4000+ creatives last year
These are the top-performing ad formats between all my clients and internal brands
🧵DTC brands, make sure you test these (frameworks included below):
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Met
@L3ngJoo
for lunch today
Dude went from $60k/mo to $1M+/mo in under 6 months
With a super lean team, a couple of products, and a basic website
Talked for 4 hours on ecom, ads, creatives, supply chain, life
Lots of insights and value exchanged
Levels to this game
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Normally charge $2,000 for our Notion Brief & Scriptwriting Template, but today I’m giving it away for FREE
DTC Brand Owners: Use this template to achieve quality & consistency at SCALE
Like & comment “BRIEF” & I’ll DM
*MUST follow, 48hrs only*
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If I was producing ad creatives for a Shapewear brand
Here’s the exact Strategy I’d implement:
---
#1
: Creative Exploration
Credibility Analysis
→ Founder story, manufacturing process, press release, influencers
Competitive Analysis
→ Direct competitors: Shape LLX, Yummie,
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❌ If you have wrinkles, you NEED this
✅ My husband says I look 20, but I’m 53!
Did you see what I did there?
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❌ This organic shampoo is made with natural ingredients
✅ This organic shampoo is like a green smoothie for your hair. All-natural stuff, with no weird chemicals.
Did you see what I did there?
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DTC Skincare Brands:
Forget your "TikTok made me buy it" or "I'm obsessed"
Test out these 6 scroll-stoppers for your next batch of ad creatives:
[Make sure to save this]
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The Ultimate Competitor Ad Spying Toolkit:
→ Unicorn Ads
→ PiPi Ads
→ Ad Spy
→ Big Spy
→ FB Ad Library
→ TikTok Top Ads
→ Atria
Did I miss anything?
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Ok here's the update
In 48 hours I'll be dropping my Ad Creative Masterclass on X
You will have access to 12 video trainings hosted by me
Covering everything you need to produce high-converting creatives for this BFCM (and beyond)
Who's ready?
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After testing 4000+ creatives last year
Here are 5 top-performing ad formats I’ve found between all my clients and internal brands
DTC brands, make sure you test these in 2024:
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I’m living proof that you can go from a shitty situation to a great one
5 years ago I had no connections, no money, and my parents were bankrupt
We were in debt, and stuggling to pay the bills
I was in one of the top Junior Colleges in Singapore so 90+% of my schoolmates came
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Competitor Ad Spying Toolkit:
→ Unicorn Ads
→ PiPi Ads
→ Ad Spy
→ Big Spy
→ FB Ad Library
→ TikTok Top Ads
→ Foreplay
Did I miss anything?
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I wake up at 5am
Cold shower, pray Fajr, some Wim Hoff Breathing
Straight to writing Twitter content
I finish around 8-9am
Then I check Slack, email, and Twitter DMs
Look at everyone’s Standard Work checklists as well as Asana
Ensure everything is on track
Identify
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❌ You need to get these sofa covers
❌ This sofa cover sheets are spill-proof
✅I hate it when my neighbour “drops in” and sees my dirty sofa covers. It’s embarrassing
Did you see what I did there?
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Food Brands:
Forget your "TikTok made me buy it" or "I'm obsessed"
Test out these 6 scroll-stoppers for your next batch of ad creatives:
[Make sure to save this]
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This simple UGC framework has made us Millions:
→ Hook
→ Problem
→ Twist the Knife
→ Product Intro
→ Feature / Benefit
→ Bad Alternative / Failed Solution
→ Results
→ CTA
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❌ You need to get these sofa covers
❌ This sofa cover sheets are spill-proof
✅ I hate it when my neighbour “drops in” and sees my dirty sofa covers. It’s embarrassing
Did you see what I did there?
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Our Creative Testing Strategy has helped 20+ brands generate $Millions in sales
It’s the same strategy I used Q4 last year to drive $7.9M+ in FB ads revenue for just ONE of my clients
🧵 Here’s the full breakdown:
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❌This serum helped reduce my wrinkles. I'm obsessed
✅ My son's teacher just asked him if I was his sister 😆
Did you see what I did there?
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After hiring 7 different Creative Strategists (and unfortunately firing some), I've cracked the code
To make sure I bring in only A-Players for my team
Here are 9 things I look out for when hiring a new Creative Strategist
Copywriting Experience:
1. Written at least 200
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❌ This security camera is equipped with 4K HD resolution and night vision capabilities
✅ I feel safe and secure 24/7. With crystal-clear images, day or night, my home security camera watches over my loved ones and belongings, giving me peace of mind no matter where I am
Sell
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2023 has genuinely been an INCREDIBLE year for me:
- Scaled my agency from 5 to 7-figure run rate
- Expanded my team by more than 7x
- Paid off my mum’s home renovation
- Moved into my own sea-view apartment
Incredibly blessed. Alhamdulliah.
2024 here I come 🚀
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Imagine you’re a 48-year-old lady scrolling Instagram
and you see these 2 ads:
A. “I’m literally obsessed with this foundation” - creator in her 20s
B. “I’m 53 and this hid ALL my wrinkles!” - creator in her 50s
Which one would you most likely buy from?
A or B? Why? 👇
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DTC Grooming brands:
Forget your "TikTok made me buy it" or "I'm obsessed"
Test out these 6 scroll-stoppers for your next batch of ad creatives:
[Make sure to save this]
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DTC Haircare Brands:
Forget your "TikTok made me buy it" or "I'm obsessed"
Test out these 6 scroll-stoppers for your next batch of ad creatives:
[Make sure to save this]
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You're not selling fragrance
You're selling Sexual Companionship
Focus on core desires & motivators
Not product features & benefits
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Video Ad of The Week
#5
SCENE-BY-SCENE BREAKDOWN for one of our best-performing video creatives for Lab Charge
42.2% Hook Rate
27.67% Hold Rate
1.56% Outbound CTR
Let's dive into it 🧵 👇
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❌ Our toothbrush features five brushing modes with advanced sonic technology for a deeper clean
✅ No more yellow teeth stains and bad breath. Feels like Dentist level cleaning each time!
Your customers only care about themselves
So make it all about them
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Recently created a CustomGPT that spits out BANGER ad hooks
One of the hooks generated by this GPT was used for an ad...
and it scaled past $6.9M in spend in JUST 69 days
Like + Comment "🤡" to get nothing because I'm obviously gatekeeping this for myself
(Must be following)
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This UGC framework has made us $Millions:
→ Hook
→ Bad Alternative
→ Education
→ Product Intro
→ Special Details
→ Benefit
→ Results
→ CTA
Tip: Show results & testimonials from multiple other consumers for enhanced social proof
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Instead of pulling ad ideas/angles out of thin air
Make research and data analysis your top priority:
→ Forums, blogs & articles
→ Customer reviews & surveys
→ Social & ad comments
→ Competitor ads + reviews
→ Recent & historical top performers
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I spent around 12 months trying to scale my agency from low 5 figures to high 6 figures, if I had to do it again, this is how I’d do it in JUST 3 months:
1. Don’t buy courses:
Most courses are often too broad or not specific enough
And sometimes to find a solution to your
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We've generated well over $30M in DTC sales for clients and internal brands
Following our 10-step, Psychology-Driven Creative Scaling System
We charge at least $6500/mo for this system, but today you'll get it for FREE
🧵 A Masterclass Thread:
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I created a 5-step blueprint on how to analyze your current creatives and create more winners on top of them
DTC Brands: STEAL this blueprint to improve your creative win rate
Here's the breakdown (you're gonna want to bookmark this):
1⃣ Go to Ads Manager or Motion
We prefer
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How to leverage your EXISTING creatives, to double or even triple monthly ad spend
Without sacrificing margins
The secret lies in making the most out of your data
So I created a 5-step blueprint on how to analyze your ads and 2x your creative win rate
DTC brands, SAVE THIS:
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how can I fear poverty when I am a servant of The Most Rich?
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If I was producing ad creatives for PuroLabs
@mega_bunch
And have only 90 days to profitably double their ad spend
This would be the exact Creative Strategy I’d implement to make that happen:
Mass Desire(s):
→ Relief from menopause symptoms
→ Improved sleep and energy
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This UGC framework made us $Millions:
- Hook
- Bad Alternative
- Education
- Product Intro
- Special Details
- Benefit
- Results
- CTA
Tip: Use green screen to show results & testimonials by multiple other consumers for enhanced social proof
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The Ecom DTC ad creative space is forever changing
But one thing that’ll never change:
Human desires on a subconscious level
→ To feel loved
→ To Belong
→ To take care of their loved ones
→ To feel safe
Foundations > trend-hopping
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If I was producing ad creatives for HIDE
@aidan_ul
And have only 90 days to profitably double their ad spend
This would be the exact Creative Strategy I’d implement to make that happen:
Mass Desire(s):
→ Flawless skin (hide acne scars & hyperpigmentation)
→ Natural-looking
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The
#1
Scriptwriting Tip I've found to improve both ad retention & conversions
Is to consider each individual scene as a “hook”
Especially the first 3-4
Each scene should grip and compel your customers to continue watching
Can't emphasize this enough
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My
#1
favorite research tool for DTC creatives has got to be Reddit
Most of the people posting there are anonymous which means that everything I see is as raw as it gets
Best way to understand how my ICP really talks and what their TRUE pain points are
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Really excited to be bringing on some new clients to my roster this Q1:
→ DBrand
→ Kind Laundry
→ LunaGlow
→ BloSkin
→ Cocunat
→ Nordic BioLabs
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“How to make ads that’ll scale?”
→ great scroll stopper
→ hits on mass desire
→ emotional motivators included
→ clear benefits & outcomes
→ strong social proof/authority
→ irresistible offer as CTA
It's that simple
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POV: You found a cheat sheet that exposes one simple creative hack
Helping you tailor ads according to your specific customer’s level of awareness…
And unlock 2x more SCALE & profitability in the ad account
DTC brands, save this:
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Ad messaging 101:
You’re not selling tooth paste
You’re selling social approval and sexual companionship
Focus on core desires & motivators
Not product features and benefits
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50
You’re only few bangers away from profitably doubling or even TRIPLING monthly ad spend
But most have no clue how to squeeze and make the most out of their best performers
Here are 14 iterations to infinitely scale your winners without EVER running into ad fatigue
🧵Thread
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Understanding the
→ 8 Core Desires
→ 9 Secondary Wants
→ 25 Cognitive tendencies
→ 5 Stages of Awareness
→ 9 Mindstates
Will teach you more about ad creatives than buying any courses ever could
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Makeup Brands:
Forget your "TikTok made me buy it" or "I'm obsessed"
Test out these 6 scroll-stoppers for your next batch of ad creatives:
[Make sure to save this]
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49
"Five times as many people read the headline as read the body copy" - David Ogilvy
80% of your ad's success comes from the hook
Make sure they:
→ Have powerful visuals to stop the scroll
→ Stop the RIGHT audience
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Poetry In Motion
#7
[DTC Creatives]
Behind the scenes of bringing a storyboard to life for Fido Faves
This ad was made entirely using AI-generated voiceovers & existing b-roll in our creative library
If you’re not testing these out you’re missing out big time
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To date, I’ve generated well over $30M on FB ads and produced thousands of creatives for our clients and internal brands
🧵 Here are the 6 simple yet effective Ad Psychology Principles you can leverage to slash CPA and 3x conversion rates:
[Bookmark this]
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my lease in Singapore ends in December
don’t think i want to stay here anymore
everything is expensive + there’s nothing to do here
looking for a new base
good mix of nature + urban + muslim friendly
something like Cape Town
any recommendations?
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❌ This revolutionary foundation blends in perfectly. I’m obsessed!
✅ My crush thought I had no makeup on 🤭
Did you see what I did there?
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Simple but Powerful UGC Framework:
→ Problem-Based Hook
→ Product Intro + Benefit
→ Pain Point
→ Social Proof
→ Secondary Benefits
→ CTA
Works really well for problem and solution-aware audiences
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DTC Brands:
Your creatives are failing because of one (or more) of the following elements:
→ Not targeting a mass desire/mass appeal problem
→ Not stopping the right audience
→ No clear benefits & outcomes
→ No/Weak social proof
→ Weak offer
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My Ultimate Competitor Ad Spying Toolkit:
→ Unicorn Ads
→ PiPi Ads
→ Ad Spy
→ Big Spy
→ Minea
→ Atria
→ FB Ad Library
→ TikTok Top Ads
Did I miss anything?
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45
5 Golden rules to follow when writing ad scripts:
1. Story-selling. Don’t sound too artificial
2. SHOW customer desire being achieved
3. Include social proof with customer testimonials/reviews and/or use authority figures
4. Cut out fluff and unnecessary words/scenes. Say
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If you are targeting an unaware audience
Capture their attention with an intriguing statement/question
Here’s an example:
“Can't believe tap water has been the one causing my acne all this time”
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Developing a KILLER 🔪 Creative Strategy depends on 2 key pillars:
1. Creative Exploration (Product, Customer, Competitor Research, etc.)
2. Ideation (Angle, hook & concept development)
The rest of the creative process becomes easy once you master these two
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8 PsychoManipulative™ elements I absolutely ABUSED in 2023
To amplify customer desires & generate over $30M in ad revenue
These go beyond the basics of “mass desire” & “market sophistication” that every creative “expert” & their mum is now talking about
DTC brands, save
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❌ This revolutionary pillow is filled with 100% premium memory foam
✅ Whenever I sleep it feels like I’m sinking into a cloud. And I don't wake up at all till morning.
Your words should create a mental movie in your customer’s minds
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Media buying matters a lot more than these ecom "gurus" or agencies make it seem
The way you test, structure the ad account, optimize and adjust budgets
Will impact how well your ads perform
and how much scale you can actually squeeze out of each individual creative
iykyk
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❌ This revolutionary serum visibly reduces wrinkles and fine lines. I’m obsessed.
✅ Told my friends I got rid of my wrinkles without Botox, but none of them believed me
See what I did there?
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❌ This air purifier has an advanced 3-in-1 HEPA filtration system
✅ It silently sucks up all dust & pet fur in the air like a black hole, leaving you and your family 100% clean fresh air
Your customers only care about themselves
So make it all about them
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High ROI UGC Framework:
→ Hook
→ Problem
→ Twist the Knife
→ Product Intro
→ Feature/Benefit
→ Bad Alternative
→ Results
→ CTA
Remember to keep it engaging with short scenes, quick cuts, and transitions
7
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46
If I was producing ad creatives for Untamed
And have only 90 days to profitably double their ad spend
This would be the EXACT strategy I'd implement to make that happen:
Mass Desire(s):
→ Improved health and energy levels in cats
→ No leftovers, less waste
→ Shiny coat
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Looking for UGC creators for an 8 Figure supplement brand 💰
Female preferred, 30+, US
If interested just RT and comment "UGC" & I'll DM deets
#UGCcreator
#ugccommunity
#ugccreatorsneeded
#ugc
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❌ This yoga mat is non-slip and cushioned for comfort
✅ Every morning, this mat is where I find my peace
See the difference?
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Most creative agencies can never scale past $250k/mo because they lack focus
Hit $50k/mo and suddenly they start doing a bunch of stupid shit like:
- release a course for some quick cash
- become a guru to “coach” other agency owners
- “diversify” service by offering organic,
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Competitor Ad Spying ToolKit:
→ Unicorn Ads
→ PiPi Ads
→ Ad Spy
→ Big Spy
→ FB Ad Library
→ TikTok Top Ads
Did I miss anything?
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7
41
❌ This foundation makes me look so young and beautiful
✅ You won’t believe this but my son’s friend just asked him if I was his sister 😆
Did you see what I did there?
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This is my ULTIMATE checklist for producing a banger ad hook
→ Don’t try to sell the product right away
→ Call ICP directly with visuals and text
→ Focus on one core desire
(eg: social approval, comfortable living conditions, etc)
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Behind the Scale
#1
This ad we made for MD Exam has spent over $190k in just the last 60 days alone
→ 33% Hook Rate
→ 34% Hold Rate
→ 1.47% Outbound CTR
🧵 Here’s a COMPLETE breakdown of the concept, psychology, script, and framework:
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❌ Tone and reduce fat under your arms
✅ Melt away arm fat like ice in the Sahara
Exaggerations can be a great tool to make claims stick a lot better in prospects’ minds
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12+ videos, each 10-30 minutes long
The goal is simple: For you to apply our winning creative strategies & principles this Q4 + BFCM (and beyond), & use them to win BIG
Gain access to the Ad Creative Masterclass Here:
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If I was producing ad creatives for a Teeth-Whitening Brand
Here’s the exact Strategy I’d implement:
#1
: Creative Exploration
Credibility Analysis
→ Founder story, manufacturing process, press release, influencers
Competitive Analysis
→ Direct competitors: Snow, HiSmile,
1
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in April ill start working on revamping my entire ad creative masterclass
videos covering our most up to date strategies, frameworks, processes etc.
plus a Skool community for everyone to discuss creative strategy and help one another
i’m going to put all the paid
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