▶️ What it can look like to work with us 👇

Omw to write your emails

For more displays of email prowess: @dropkickcopy And do us a favour by sharing the first tweet.

5. Backlogs & Sprints The backlog keeps track of everything that needs to get done. Pick projects based on how important they are to the business. Sprints get everyone working on one project at the same time. Projects get done faster, more projects get done, backlog clears.

4. Monthly Commits Each team member commits to 3 deliverables every month. These are larger projects that take more than a few days to complete. Review at the end of the month. If they don't/can't deliver on their commitments, we find out why & help them.

3. SOP & Checklist Library If what you do is in your head, it's useless to everyone else. Write it down or record it on video. Now everyone knows and you can train new hires faster.

2. Asynchronous daily huddles Each team member posts: - Wins from yesterday - Goals for today - Whether they're stuck on any task There's no point working remotely unless you're going to work asynchronously. 60 seconds this way or 5-20 minutes on a video call.

1. Objectives & key metrics For each role this document lists: - Tasks & responsibilities - How performance is measured - What good & bad performance look like Be specific & detailed. Review quarterly during one-on-ones. Sooner, if they're falling behind.

1. Objective & key metrics 2. Asynchronous daily huddles 3. SOP & checklist library 4. Monthly commits 5. Backlogs & sprints

I FAILED as a manager until I learned these 5 tools:

For more displays of email prowess: @dropkickcopy And do us a favour by sharing the first tweet.

We're not showing false humility. Our client would not have been able to get results this good without our help, even if another agency was running the list. We are good at what we do.

Any time a marketer flexes a case study, he's trying to show himself in the best possible light. Omitted from the narrative are all the supporting reasons he had no part in. We thought about this client and came up with 5 external reasons why our results are so good.

Before I start, here's a receipt. $541,337.59 email revenue 28% of total revenue 100X ROI This, despite several payment processing issues during the month.

What email marketers WILL NEVER tell you about their $500k/month case studies:

Project management software | Email, pen & paper

“On brand” tone & voice | Direct response copywriting

Personalized email journeys | Daily broadcast to all contacts

Designed emails | Plain text emails

Other email marketing agencies | @dropkickcopy

☎️ Hit my line