After 3 exhaustive, but incredible selection rounds, I feel elated to tell you all that I have been selected as a Generation @Google Scholar (Asia-Pacific Region) 2022🥳😇

Hard to beat me lol

A lot of what we think of as “normal” or “tradition” didn’t emerge organically at all. It was strategically designed, then repeated long enough that it started feeling completely natural. Kinda wild if you think about it👀

Somewhere along the way, that version stopped feeling like something a brand created and started feeling like the default version of Christmas.

And then they kept showing the same Santa. Every Christmas. Same look. Same feeling. No grand announcement.

So in 1931, they ran a Christmas ad that didn’t feel like an ad at all. They showed Santa as warm, friendly, dressed in red (their brand color), relaxed, just hanging out with a bottle of Coke.

Around that time, Coca-Cola was facing a challenge: winter was a terrible season for selling cold drinks! ❄️

Before the 1930s, Santa had no fixed look. Different colors. Different moods. Sometimes jolly, sometimes stern, sometimes honestly a little creepy. There was no single version everyone agreed on.

Fun Christmas fact that feels unreal but isn’t 🎄 Santa wearing red isn’t some ancient tradition. It’s not folklore. It’s not something that “has always been this way.” 🧵👇

If you design products, here is the real lever: Start designing for the predictions your users are unconsciously making. That is where delight lives. That is where trust builds. And yes, your brain really did predict where this thread was going… and now you know how 😉

This is the key: When products feel off, it is rarely the feature itself. It is the mismatch between what your brain expected and what the interface actually did. Fix the prediction gap, and the experience fixes itself.

Take something almost invisible: haptic feedback on an iPhone. That tiny vibration when you close an app or drag icons. your brain predicted a certain resistance or timing, and Apple gives you something just slightly better than expected. That is pure "cognitive design."

⭐ Small + positive = delight ⭐ Small + negative = irritation ⭐ Large + negative = confusion ⭐ Large + positive = a rare wow ⭐ Zero = stable but boring Design lives between these curves.

All of this comes from a neuroscience idea called prediction error, which is simply the gap between what your brain expected and what actually happened. Here is the simplest way to think about it (👇)

Every time you tap, swipe, or drag something on a screen, your brain is already predicting what should happen next: how fast it should move, how it should respond, and even what it should feel like. It is your nervous system running micro-simulations in the background.

Your brain just made a prediction about where this thread is going. Let’s break it gently and trust me, once you see this you can’t unsee it 👀 🧵

Can’t believe that the best thing I’ve seen this week is an Error 404 page. Hat's off to @SlackHQ for the creativity : https://t.co/0VaY9Ej3uW 🌈🌞 #Creativity #slack

That sound about right🙌

Nagasaki explained how AI grows exponentially, not like traditional software. It’s thrilling to see how fast we’re advancing with #AI—and this is only the beginning. Stay tuned, because the future is arriving faster than we ever imagined! 🚀

Orion, the core behind GPT Next, adds massive computational power to make this possible, integrating inputs from multiple formats in a way that’s never been done before👇

🍓#Project Strawberry is designed to push AI's ability to reason and solve problems more like humans. It’s not just about understanding language, but mastering complex tasks across various domains👇