We built two tools for artists:. 1. @soundxyz_ - A music marketplace. 2. @vaultdotfm - A platform for artists to directly reach their fans, without relying on social algorithms or paid advertising. Here’s an update on where Sound is, and why we’re building Vault.

@vaultdotfm is still early. But we’re shipping fast. Listening closely. And building something that can help propel artists forward in the next era of music. I don’t have all the answers yet, but I know we’re building toward something that could reshape how artists and fans.

Introducing Grok Imagine.

To every artist who trusted us, gave feedback, or just gave us a shot, thank you. To the team, past and present: I owe you everything. I know I’ve made plenty of mistakes along the way. I’m grateful to everyone who’s given me the grace to learn in public and the space to grow.

I’ve spent the last three years building for artists. First Sound, now Vault. Each version brought us closer to what artists really need: ownership over their audience, a direct line to the people who care most, and new business models to pay artists what they are worth. This.

Vault exists to solve a core problem every artist faces:. “I dropped a song. I have no idea who listened and I can’t reach them again.”. Vault is the easiest way for artists to build and reach their fanbase:. - Upload a song, video, or image.- Fans unlock it with email or phone.-.

The end of an era and the start of something better. @soundxyz_ showed there was real, unmet demand for fans to support artists. But too much of that connection was still filtered by feeds, metrics, and speculation we didn’t fully control. @vaultdotfm takes everything I’ve.

Been quiet because we’ve been building. The beginning of something much, much bigger. More soon @vaultdotfm.

Fan Club 2.0 = Direct to Fan + Genuine Connection. "Community isn’t about selling more—it’s about creating spaces where fans feel seen, heard, and part of the journey. The next generation of fan platforms needs to understand that. People don’t just want content; they want.

One thing I’ve learned building over the years:. If you have to explain it too much, it’s not simple enough.

Following up, thought it be helpful to provide some insight into the journey so far with @vaultdotfm:. Sound started with monetization first—artists sold music, and connections formed in Telegram/X group chats and DMs. But reach was the missing piece. Even though artists “owned”.

My 2c on collectors vs. traders. We started @soundxyz_ with one goal: helping artists get paid for their music while giving listeners a deeper connection to their favorite artists—without an algorithm in the way. Everything started strong, but we hit a fork in the road: Do we.

Direct-to-fan is only half the battle—the real key is building genuine connection. Every day, I become more convinced that this is the foundation of a sustainable artist career—and it’s exactly why we built @vaultdotfm.

Direct-to-fan is only half the battle—the real magic is in genuine connection. The best marketing tool isn’t SMS or email, it’s the feeling fans have after a concert. @vaultdotfm captures that energy through content from the vault, fan conversations & first access to tickets.

Direct to fan + Genuine connection = The difference between fans who listen and fans who show up. @vaultdotfm makes sure they show up.

The future of music is building in public. - Show fans the process. - Share the demos. - Let them into the story. Connection drives everything—streams, sales, and superfans.

Music streaming is the worst superfan product. No matter how big a fan you are, you can’t out-stream the algorithm.

Most merch sells at concerts, not online—because fans buy from connection, not convenience. @vaultdotfm is built on that same principle. The secret sauce? Treating fans like family, not transactions.

Artists should always own their data—1-click export, no exceptions. Owning = your rules. Renting = playing by someone else’s. If you have to ask for permission, you don’t own it. This should be the default for any product serving artists.

Little preview of how it went down

GM. How @NicoleMoudaber used @vaultdotfm to build real relationships with her fans. 1. The Drop – Nicole launched an exclusive backstage RSVP on Vault, promoting it with a clear CTA across her socials. 2. Fan Growth – 456 new RSVPs joined her Vault community, each receiving a.