In 2007, the “Facebook Class” at Stanford created free apps for millions of users. But it also fired up the careers of many students and pioneered a new model of entrepreneurship.

No reasonable person would have envied General Dwight Eisenhower’s position on the evening of June 4th, 1944. 160,000 troops awaited his command to mobilize onto the beaches of Normandy in what wou...

Devised in the 1980s, the Kano Model proves itself an invaluable tool for modern research, when leveraged properly.

5 academic studies on writing persuasive copy that you can implement and test in your copy - to help give you inspiration and improve conversions.