Design Shark®
@designshark
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Helping sports brands build world-class identities that fire up teams and entire communities. Building your visual legacy starts here.
Philadelphia, PA
Joined February 2011
Real results through intentional sports branding. Investing in intentional branding creates excitement in the short term, builds community connection, and delivers measurable long-term results.
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RT @DanJBles: The real test of branding? Longevity. Over time, mascots became part of daily school life; painted on buildings, worn on gear….
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RT @DanJBles: The best branding connects to values. Schools don’t just get mascots; they get symbols that align with their culture. Student….
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RT @DanJBles: A strong brand doesn’t just look good; it sells. When schools unveil new mascots, merchandise sales surge. Branding done righ….
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Back in 2020, I was asked to help a youth club lacrosse team based out of Connecticut rebrand. When taken the time to get it done right, branding/rebranding will be an investment, rather than just a cost.
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RT @DanJBles: Branding is more than a logo. When schools launch new mascots, students feel proud to represent their teams. Pride and belong….
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RT @DanJBles: The client is the expert in their brand. The more information I can gather through discovery, the better I can understand you….
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This is a core value at Design Shark.
Collaboration isn’t just about better results. It’s about building stronger relationships. From the time I started freelancing, to running my branding studio Design Shark full-time, I’ve always emphasized being a creative partner and collaborator.
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Sport Fishing Championship – Team Identities. I was asked to help create identities for some of the teams that compete in SFC’s tournament circuits. Grateful to SFC for the continued trust and the opportunity to build the brand stronger through consistency and visibility.
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Don't solely follow trends when building a brand.
I never pretend to know what goes into every decision when a company rebrands. But it’s still okay to have an opinion, especially if you’re a professional in the field. Hell, even people outside the industry should have an opinion, especially if a brand that used to feel.
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RT @DanJBles: The bar isn’t about having your brand look modern. It’s about building your visual legacy.
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5 years ago I got laid off. Scary at the time, but it pushed me to turn Design Shark into a full-time branding studio. Still not easy, but I will keep pushing forward as I love what I do. Here’s a look at some of my favorite projects from the past 5 years.
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Friday Reminder:. Always move forward, like a shark. Literally, it's impossible for them to swim backwards. Turn that into a figurative mentality, even when things get hard. From,.Your favorite little sports branding studio. Have a great weekend!.
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RT @DanJBles: A consistent brand is a visible brand. When your identity works across every touchpoint (fan gear, socials, uniforms, signag….
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RT @DanJBles: Two words that help your sports brand drive results:. Consistency + Visibility. When your logo, colors, and typography show u….
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RT @DanJBles: Think of your visual identity like a team. Your superstar player matters, but they can’t win without a supporting cast. (As t….
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A single logo can be limiting, especially in sports where mascot marks bring detail and personality. If your brand relies on just one logo, it’s time to build your visual roster.
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The "Man Behind the Shark".
In South Philadelphia, born and raised…. No, I’m no Fresh Prince of Bel Air, just a graphic designer who was born and raised in Philly. Hi! My name is Dan Blessing, and I am the Founder & Branding Playmaker of the sports-driven branding studio, Design Shark LLC. Creativity has
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