Introducing The Amazon Tools League! Reviewing and comparing ALL seller tools in the space. They will again become completely transparent. Much more regularly now, starting with software for Profit Analytics! https://t.co/LJ9Y8fzNNz

Become part of a community striving to use the best possible tool stacks for all different scenarios. Link in profile :) What else are (free or very affordable) essentials that I missed?

- Business Reports + (new) Custom Analytics (Keep an eye on total (ppc + organic) performance trends) …that’s the basics. But if you want to move ahead (or grow an agency), you’ll need more.

- Performance Notifications (No need to log in to an account every single day - just get alerted about big drops) - Campaign Manager Portfolios (Highly underrated, underused and/or used inadequately - quickly understand your product spend and performance at a higher level)

- Search Query Performance Report (performance benchmarking, keyword tracking and prioritization) - AI Creative Studio + Video Builder (For your SB, SD, and SP(!) visuals, getting better every day)

- Product Opportunity Explorer (Quickly understand a product’s niche, competitor ASINs, main keywords, customer POVs, and how Amazon sees your product) - Brand Analytics Top Search Terms (More Keyword Research)

The most essential tool stack you need as an Amazon PPC freelancer: ~ Basically free ~ All available via Seller Central:

You can avoid this feeling: https://t.co/ZZyfHVgQhz

Up until last year, there was only guessing and hoping. In 2026, all of that changes. Stay tuned :)

And yet, you should always strive to have the best possible tools at your current stage. They can make the difference between staying stuck or moving your brand to the next stage. How do you identify that perfect software stack for your current stage though?

Your Amazon tool stack needs to change. As brands grow, so do: - catalog complexity - branding needs (and opportunities) - people needs - budgets - know-how Among other things. The perfect tool stack doesn’t exist. It evolves.

But for now, I hope this post didn't bore you too much, and that you've had some nice and merry festive days!🎄 PS. I'm heading to Mumbai & Goa over New Year, in case anyone has some insider tips :)

The Amazon software landscape is going through tremendous change. It's becoming almost impossible to understand who offers the best solutions. That, too, needs a solution... It's why I'm cooking up something for the new year (see link in profile :) )

- number of followers on LI - number of employees on LI - Glassdoor employee rating I'll let the numbers speak for themselves, because, well, I'm just too bored to find any interesting stories in them. But worry not, less boring stuff is around the corner.

This has taken too many too hours over the years...and now only bores me. But for those of you still interested in Amazon aggregators and potentially finding a new employer, buyer of your brand, or big client, here's your probably last update on their development. See their:

https://t.co/rd0PRSXFpA How many tabs do you have open when optimising ads? ;)

All your Amazon ad data. On one single page! From products to search terms to placements — every layer in one view. As far as I know, no one else offers this… usually, you’re clicking through several tabs. Link to the full Hector demo below! (+ my own 2026 project teaser)

Lots of interesting takeaways if you’re thinking about testing new tools going into 2026! To the full demo: https://t.co/bcZf8eWL62

If you're curious about how far you can push automation with Amazon ads (without losing control of your campaigns)...then this is for you. Tarik from @m19 walked me through their (almost) hands-off approach, including automating Amazon DSP ads from scratch.

Want the PDF calendar? Comment “2026” - or give a teaser about one of your own 2026 projects - and I’ll send it your way ASAP!

Smart filters by time, location, and event type make it easy to find events worth attending.... and mark them straight onto your calendar. 😉 To the events: https://t.co/f8NuF985jC