How we analyzed: . Public companies listed in the rising and falling section of our report were weighted in an index by their relative increase or decrease in Brand Magnetism®, and compared over 1 Year to the S&P 500 (RSP)and the Invesco QQQ.

For many marketers, cultural relevance has always been a mutually agreed upon, but intuition-driven objective. Once again, we're proving that a brand's ability to attract organic user-generated content is not just an idealistic state. It is a business mandate.

The brands that increased their Brand Magnetism® over the past year outperformed the S&P 500 by over 41%, while those that lost Brand Magnetism® over the past year significantly underperformed the S&P 500 by -26%.

We analyzed 100 restaurant brands in our upcoming Magnetic 100: Restaurants report based on their Brand Magnetism® - or their ability to attract young people, measured through organic user-generated content. Here's what we found:.

Every brand needs to care about cultural relevance for one, simple reason:. Brands that create conversation online increase their shareholder value. Or in our words: 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐠𝐧𝐞𝐭𝐢𝐬𝐦® 𝐝𝐫𝐢𝐯𝐞𝐬 𝐬𝐡𝐚𝐫𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐯𝐚𝐥𝐮𝐞.

Introducing The Magnetic 100: Restaurants. The Top 100 restaurant brands attracting Gen Z in Q1 2025. 𝘊𝘰𝘮𝘪𝘯𝘨 𝘔𝘢𝘳𝘤𝘩 6, 2025.

Available Now. Gen Z’s Top 25 Most Magnetic Brands of 2023. The 25 brands that attracted the most conversation from #GenZ in 2023.

Read our full Gen Z & Masculinity findings here:

What can we do? 🤔 We can pivot the discourse towards a more constructive interpretation of masculinity. By spotlighting positive role models and emphasizing positivity, we can shape a more hopeful future.

Catalyst 2: Modern Loneliness. Loneliness is on the rise among young men, and online communities may offer feelings of belonging, but also radicalization.

Catalyst 1: The Algorithm. The internet's tailored content delivery can inadvertently reinforce echo chambers. Consequently, it's vital to scrutinize how this phenomenon impacts our understanding of #masculinity.

But why is this increasingly an issue with #GenZ? It's time to view it through a Gen Z lens and understand how modern tools and values are shaping today's challenges:.

Why do these issues matter? The reality is clear: young men are becoming lonelier, less educated, and more polarized.

#Loneliness among Gen Z men is on the rise, with 65% feeling like no one really knows them, and there's a concerning decline in male representation within fields like teaching, healthcare, and psychology.

The stats are eye-opening: ‼️.98% of mass shootings are committed by males. 40% of #men trust anti-feminist voices. 1 in 5 Gen Z men trust #AndrewTate.

Young men in today’s society are becoming lonelier, less sociable, less educated, more polarized, and more radicalized. We are at risk of creating a future of isolated, uneducated, and radicalized men.

The media's been buzzing about the "crisis of modern men" lately. Headlines like "What's the matter with men?" have us thinking about #GenZ men 🤔 . We dove deep into the Crisis of Gen Z Men in our recent research, and here’s what we found:.

@outsidemagazine @Fly_Norwegian @bookingcom @enterprisecares @Expedia @SonderStays @MoxyHotels @HolidayInn @bestwestern @FairmontHotels @Tripadvisor @Hertz @HardRockHotels @vrbo @RadissonHotels @hostelworld @Hyatt @turo @sohohouse @VirginAtlantic @Marriott @FourSeasons @AlaskaAir @Hilton @RitzCarlton @lufthansa @JetBlue @CarnivalCruise @DisneyCruise @British_Airways @FlyFrontier @united @Delta @RoyalCaribbean @SpiritAirlines @SouthwestAir @AmericanAir @Ryanair @emirates Drumroll, please! 🥁 The top brand of Gen Z's Most Irresistible Travel & Hospitality Brand's 2023 report: @Airbnb . Get the full report here 👉 #GenZ #travelindustry #hospitalityindustry #brandranking

@outsidemagazine @Fly_Norwegian @bookingcom @enterprisecares @Expedia @SonderStays @MoxyHotels @HolidayInn @bestwestern @FairmontHotels @Tripadvisor @Hertz @HardRockHotels @vrbo @RadissonHotels @hostelworld @Hyatt @turo @sohohouse @VirginAtlantic @Marriott @FourSeasons @AlaskaAir @Hilton @RitzCarlton @lufthansa @JetBlue @CarnivalCruise @DisneyCruise @British_Airways @FlyFrontier @united @Delta @RoyalCaribbean @SpiritAirlines We've made it to the top 5 on Gen Z's scoreboard for the Most Magnetic Travel & Hospitality Brands! 🌎✈️. # 5: @SouthwestAir .# 4: @AmericanAir .# 3: @Ryanair .# 2: @emirates.

@outsidemagazine @Fly_Norwegian @bookingcom @enterprisecares @Expedia @SonderStays @MoxyHotels @HolidayInn @bestwestern @FairmontHotels @Tripadvisor @Hertz @HardRockHotels @vrbo @RadissonHotels @hostelworld @Hyatt @turo @sohohouse @VirginAtlantic @Marriott @FourSeasons @AlaskaAir @Hilton @RitzCarlton @lufthansa # 14: @JetBlue .# 13: @CarnivalCruise .# 12: @DisneyCruise .# 11: @British_Airways .# 10: @FlyFrontier .# 9: @united .# 8: @Delta .# 7: @RoyalCaribbean.# 6: @SpiritAirlines.